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master's thesis
Utjecaj pandemije COVID -19 na ponašanje potrošača u kupnji, pripremi i konzumaciji hrane
Zagreb: University of Zagreb, Faculty of Agriculture, 2021. urn:nbn:hr:204:260772
Mavračić, Marija
University of Zagreb
Faculty of Agriculture
Marketing and Innovation in Agribusiness

Institutional repository: Repository Faculty of Agriculture University of Zagreb

Cite this document

Mavračić, M. (2021). Utjecaj pandemije COVID -19 na ponašanje potrošača u kupnji, pripremi i konzumaciji hrane (Master's thesis). Zagreb: University of Zagreb, Faculty of Agriculture. Retrieved from https://urn.nsk.hr/urn:nbn:hr:204:260772

Mavračić, Marija. "Utjecaj pandemije COVID -19 na ponašanje potrošača u kupnji, pripremi i konzumaciji hrane." Master's thesis, University of Zagreb, Faculty of Agriculture, 2021. https://urn.nsk.hr/urn:nbn:hr:204:260772

Mavračić, Marija. "Utjecaj pandemije COVID -19 na ponašanje potrošača u kupnji, pripremi i konzumaciji hrane." Master's thesis, University of Zagreb, Faculty of Agriculture, 2021. https://urn.nsk.hr/urn:nbn:hr:204:260772

Mavračić, M. (2021). 'Utjecaj pandemije COVID -19 na ponašanje potrošača u kupnji, pripremi i konzumaciji hrane', Master's thesis, University of Zagreb, Faculty of Agriculture, accessed 30 December 2024, https://urn.nsk.hr/urn:nbn:hr:204:260772

Mavračić M. Utjecaj pandemije COVID -19 na ponašanje potrošača u kupnji, pripremi i konzumaciji hrane [Master's thesis]. Zagreb: University of Zagreb, Faculty of Agriculture; 2021 [cited 2024 December 30] Available at: https://urn.nsk.hr/urn:nbn:hr:204:260772

M. Mavračić, "Utjecaj pandemije COVID -19 na ponašanje potrošača u kupnji, pripremi i konzumaciji hrane", Master's thesis, University of Zagreb, Faculty of Agriculture, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:204:260772

Metadata
TitleUtjecaj pandemije COVID -19 na ponašanje potrošača u kupnji, pripremi i konzumaciji hrane
Title (english)The impact of COVID - 19 pandemic on food consumer purchasing, preparation and eating behavior
AuthorMarija Mavračić
MentorŽeljka Mesić (mentor)
Committee memberŽeljka Mesić (predsjednik povjerenstva)
Committee memberMarija Cerjak (član povjerenstva)
Committee memberMarina Štambuk (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Agriculture
(Marketing and Innovation in Agribusiness)
Zagreb
Defense date and country2021-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Abstract
Pandemija COVID-19 utjecala je na sve segmente života ljudi diljem svijeta. Zabrane kretanja i socijalno distanciranje doveli su do značajnih promjena u stavovima potrošača i njihovom ponašanju. Cilj rada je utvrditi promjene u ponašanju potrošača u kupnji, pripremi i konzumaciji hrane tijekom pandemije COVID-19 te utvrditi povezanost sociodemografskih obilježja ispitanika s njihovim ponašanjem. Online anketno istraživanje provedeno je na prigodnom uzorku od 629 ispitanika u Hrvatskoj. Potrošači su promijenili mjesto kupovine hrane pri čemu dolazi do smanjenja kupovine hrane u supermarketima, dok se povećava kupovina hrane u prodavaonicama u susjedstvu i putem interneta. Potrošači, a najviše žene i visokoobrazovani, nastoje planirano kupovati hranu i rjeđe odlaziti u trgovinu. Zbog povećane brige o zdravlju, dolazi do povećanja konzumacije zdravije hrane poput voća i povrća, posebice kod ispitanika nižeg stupnja obrazovanja, te žitarica i mliječnih proizvoda, dok se potrošnja slatkiša, slanih grickalica i alkoholnih pića smanjila. Potrošači su tijekom pandemije COVID-19 učestalije pripremali hranu kod kuće i objedovali za stolom zajedno s obitelji. Neizvjesnost i izloženost riziku koje je pandemija COVID-19 prouzročila oblikovali su način na koji potrošači kupuju hranu, pripremaju je i konzumiraju, ali tek s vremenom ćemo moći utvrditi koje su potrošačke promjene privremene, a koje će se dugoročno zadržati.
Abstract (english)
The COVID-19 pandemic has affected at all segments of people’s lives around the world. The lockdown and social distancing have disrupted consumer behavior. The aim of this paper is to determine changes in consumer behavior in the purchase, preparation and consumption of food during the COVID-19 pandemic and to determine the relationship of sociodemographic characteristics of respondents with their behavior. The online survey was conducted on a sample of 629 respondents in Croatia. Consumers changed the way they shopped for groceries. There has been an increase in food purchases at the neighborhood stores and online food purchases, while food purchases in supermarkets decreased. Consumers, especially women and the highly educated respondents, tend to plan food purchases and go shopping less often. People are more health conscious. The consumption of healthy foods such as fruits and vegetables, cereals and dairy products has increased, while the consumption of sweets, salty snacks and alcoholic beverages has decreased. During the COVID-19 pandemic, consumers more often prepared food at home and ate at home with their families. Uncertainty and risk exposure have shaped the way in which consumers purchase food, cook and what they eat. Over time, we will know if consumers will return to old habits or will they keep some new ones.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:204:260772
Study programmeTitle: Agribusiness and Rural Development
Study programme type: university
Study level: graduate
Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-12-01 08:10:02