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master's thesis
Iskustva i navike konzumacije specialty (vrhunske) kave kod potrošača u Hrvatskoj
Zagreb: University of Zagreb, Faculty of Agriculture, 2023. urn:nbn:hr:204:596607
Dukić, Tamara
University of Zagreb
Faculty of Agriculture
Management and Rural Entrepreneurship

Institutional repository: Repository Faculty of Agriculture University of Zagreb

Cite this document

Dukić, T. (2023). Iskustva i navike konzumacije specialty (vrhunske) kave kod potrošača u Hrvatskoj (Master's thesis). Zagreb: University of Zagreb, Faculty of Agriculture. Retrieved from https://urn.nsk.hr/urn:nbn:hr:204:596607

Dukić, Tamara. "Iskustva i navike konzumacije specialty (vrhunske) kave kod potrošača u Hrvatskoj." Master's thesis, University of Zagreb, Faculty of Agriculture, 2023. https://urn.nsk.hr/urn:nbn:hr:204:596607

Dukić, Tamara. "Iskustva i navike konzumacije specialty (vrhunske) kave kod potrošača u Hrvatskoj." Master's thesis, University of Zagreb, Faculty of Agriculture, 2023. https://urn.nsk.hr/urn:nbn:hr:204:596607

Dukić, T. (2023). 'Iskustva i navike konzumacije specialty (vrhunske) kave kod potrošača u Hrvatskoj', Master's thesis, University of Zagreb, Faculty of Agriculture, accessed 25 November 2024, https://urn.nsk.hr/urn:nbn:hr:204:596607

Dukić T. Iskustva i navike konzumacije specialty (vrhunske) kave kod potrošača u Hrvatskoj [Master's thesis]. Zagreb: University of Zagreb, Faculty of Agriculture; 2023 [cited 2024 November 25] Available at: https://urn.nsk.hr/urn:nbn:hr:204:596607

T. Dukić, "Iskustva i navike konzumacije specialty (vrhunske) kave kod potrošača u Hrvatskoj", Master's thesis, University of Zagreb, Faculty of Agriculture, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:204:596607

Metadata
TitleIskustva i navike konzumacije specialty (vrhunske) kave kod potrošača u Hrvatskoj
Title (english)Experiences and habits of specialty coffee consumption among consumers in Croatia
AuthorTamara Dukić
MentorMarina Štambuk (mentor)
Committee memberMarina Štambuk (predsjednik povjerenstva)
Committee memberMarija Cerjak (član povjerenstva)
Committee memberNataša Bokan (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Agriculture
(Management and Rural Entrepreneurship)
Zagreb
Defense date and country2023-06-12, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Abstract
Konzumacija i proizvodnja specialty kave rastući je trend u industriji kave u posljednja dva desetljeća. Cilj ovog istraživanja je ispitati razlike između potrošača kave, onih koji konzumiraju i onih koji ne konzumiraju specialty kavu, u sociodemografskim obilježjima, iskustvu i navikama konzumacije te znanju i percepciji koncepta pravedne trgovine. Istraživanje je provedeno putem online anketnog upitnika na uzorku od 201 sudionika. Većina sudionika živi u gradu Zagrebu, zaposleni su te prosječnog životnog standarda. Sudionici najčešće piju tursku ili espresso kavu u društvu prijatelja u kafiću kako bi odmorili te zbog smirujućeg djelovanja kave. Potrošači specialty kave navode kako specialty kava ima prepoznatljiv i bolji okus i aromu. Koristeći podatke dobivene ovim istraživanjem, marketinški stručnjaci i ugostitelji mogu bolje uvidjeti preferencije potrošača te prema njima kreirati marketinške strategije.
Abstract (english)
The consumption and production of specialty coffee is a growing trend in the coffee industry in the last two decades. The aim of this research is to examine the differences between coffee consumers, those who consume and those who do not consume specialty coffee, in sociodemographic characteristics, consumption experience and habits, and knowledge and perception of the concept of fair trade. The research was conducted through an online questionnaire on a sample of 201 participants. Most of the participants live in the city of Zagreb, are employed, and have an average standard of living. Participants usually drink Turkish or espresso coffee in the company of friends in a cafe to rest and because of the calming effect of coffee. Consumers of specialty coffee state that specialty coffee has a recognizable and better taste and aroma. Using the data obtained from this research, marketing experts and restaurateurs can better understand consumer preferences and create marketing strategies according to them.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:204:596607
Study programmeTitle: Agribusiness and Rural Development
Study programme type: university
Study level: graduate
Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-06-27 08:23:14