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master's thesis
Percipirane koristi i barijere u kupnji i konzumaciji jaja obogaćenih omega-3 masnim kiselinama
Zagreb: University of Zagreb, Faculty of Agriculture, 2023. urn:nbn:hr:204:465882
Jambrešić, Matea
University of Zagreb
Faculty of Agriculture
Marketing and Innovation in Agribusiness

Institutional repository: Repository Faculty of Agriculture University of Zagreb

Cite this document

Jambrešić, M. (2023). Percipirane koristi i barijere u kupnji i konzumaciji jaja obogaćenih omega-3 masnim kiselinama (Master's thesis). Zagreb: University of Zagreb, Faculty of Agriculture. Retrieved from https://urn.nsk.hr/urn:nbn:hr:204:465882

Jambrešić, Matea. "Percipirane koristi i barijere u kupnji i konzumaciji jaja obogaćenih omega-3 masnim kiselinama." Master's thesis, University of Zagreb, Faculty of Agriculture, 2023. https://urn.nsk.hr/urn:nbn:hr:204:465882

Jambrešić, Matea. "Percipirane koristi i barijere u kupnji i konzumaciji jaja obogaćenih omega-3 masnim kiselinama." Master's thesis, University of Zagreb, Faculty of Agriculture, 2023. https://urn.nsk.hr/urn:nbn:hr:204:465882

Jambrešić, M. (2023). 'Percipirane koristi i barijere u kupnji i konzumaciji jaja obogaćenih omega-3 masnim kiselinama', Master's thesis, University of Zagreb, Faculty of Agriculture, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:204:465882

Jambrešić M. Percipirane koristi i barijere u kupnji i konzumaciji jaja obogaćenih omega-3 masnim kiselinama [Master's thesis]. Zagreb: University of Zagreb, Faculty of Agriculture; 2023 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:204:465882

M. Jambrešić, "Percipirane koristi i barijere u kupnji i konzumaciji jaja obogaćenih omega-3 masnim kiselinama", Master's thesis, University of Zagreb, Faculty of Agriculture, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:204:465882

Metadata
TitlePercipirane koristi i barijere u kupnji i konzumaciji jaja obogaćenih omega-3 masnim kiselinama
Title (english)Perceived benefits and barriers in the purchase and consumption of omega-3 enriched eggs
AuthorMatea Jambrešić
MentorŽeljka Mesić (mentor)
Committee memberŽeljka Mesić (predsjednik povjerenstva)
Committee memberMarina Tomić Maksan (član povjerenstva)
Committee memberBranka Šakić Bobić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Agriculture
(Marketing and Innovation in Agribusiness)
Zagreb
Defense date and country2023-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Abstract
Cilj rada je ispitati percipirane koristi i barijere potrošača u kupnji i konzumaciji jaja obogaćenih omega-3 masnim kiselinama te utvrditi povezanost sociodemografskih obilježja i ponašanja potrošača u kupnji i konzumaciji jaja obogaćenih omega-3 masnim kiselinama. Online anketno istraživanje provedeno je na prigodnom uzorku od 159 ispitanika u Hrvatskoj. Rezultati istraživanja pokazali su kako više od polovice ispitanika nije upoznato s omega-3 obogaćenim jajima dok 40 % navodi da znaju više o ovom proizvodu. Samo 18 % ukupnog broja ispitanika izjasnilo se kako kupuje takva jaja i to najčešće u supermarketima. Kao najveću barijeru pri kupnji ovog proizvoda ispitanici navode cijenu i dostupnost jaja. Kao najveću korist konzumacije ovih jaja ispitanici ocjenjuju njihov doprinos u smanjenju rizika obolijevanja od kroničnih kardiovaskularnih bolesti i bolesti krvnih žila. S obzirom na to kako se današnji potrošači sve više okreću zdravijim navikama i prate novitete u prehrambenim trendovima, postoji potencijal za daljnji rast potražnje za omega-3 obogaćenim jajima. Rezultati mogu pomoći pri oblikovanju marketinške strategije s ciljem povećanja prodaje omega-3 obogaćenih jaja.
Abstract (english)
The aim of this study is to examine consumers' perceived benefits and barriers in purchasing and consuming eggs enriched with omega-3 fatty acids, and to determine the relationship between socio-demographic characteristics and consumer behavior in the purchase and consumption of omega-3 enriched eggs. An online survey was conducted on a convenience sample of 159 respondents in Croatia. The research results showed that more than half of the respondents are not familiar with omega- 3 enriched eggs, while 40% state that they know more about this product. Only 18% of the total number of respondents reported buying such eggs, mostly in supermarkets. The biggest barrier to purchasing this product, as indicated by respondents, is the price and availability of the eggs. The greatest benefit of consuming these eggs, according to respondents, is their contribution to reducing the risk of chronic cardiovascular diseases and vascular diseases. Considering that today's consumers are increasingly adopting healthier habits and keeping up with innovations in dietary trends, there is potential for further growth in the demand for omega- 3 enriched eggs. These results can help shape a marketing strategy aimed at increasing the sales of omega-3 enriched eggs.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:204:465882
Study programmeTitle: Agribusiness and Rural Development
Study programme type: university
Study level: graduate
Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-11-16 11:41:07