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undergraduate thesis
Percepcija potrošača o zemljopisnim oznakama na primjeru maslinovog ulja
Zagreb: University of Zagreb, Faculty of Agriculture, 2023. urn:nbn:hr:204:380019
Jurić, Valentina
University of Zagreb
Faculty of Agriculture
Marketing and Innovation in Agribusiness

Institutional repository: Repository Faculty of Agriculture University of Zagreb

Cite this document

Jurić, V. (2023). Percepcija potrošača o zemljopisnim oznakama na primjeru maslinovog ulja (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Agriculture. Retrieved from https://urn.nsk.hr/urn:nbn:hr:204:380019

Jurić, Valentina. "Percepcija potrošača o zemljopisnim oznakama na primjeru maslinovog ulja." Undergraduate thesis, University of Zagreb, Faculty of Agriculture, 2023. https://urn.nsk.hr/urn:nbn:hr:204:380019

Jurić, Valentina. "Percepcija potrošača o zemljopisnim oznakama na primjeru maslinovog ulja." Undergraduate thesis, University of Zagreb, Faculty of Agriculture, 2023. https://urn.nsk.hr/urn:nbn:hr:204:380019

Jurić, V. (2023). 'Percepcija potrošača o zemljopisnim oznakama na primjeru maslinovog ulja', Undergraduate thesis, University of Zagreb, Faculty of Agriculture, accessed 25 November 2024, https://urn.nsk.hr/urn:nbn:hr:204:380019

Jurić V. Percepcija potrošača o zemljopisnim oznakama na primjeru maslinovog ulja [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Agriculture; 2023 [cited 2024 November 25] Available at: https://urn.nsk.hr/urn:nbn:hr:204:380019

V. Jurić, "Percepcija potrošača o zemljopisnim oznakama na primjeru maslinovog ulja", Undergraduate thesis, University of Zagreb, Faculty of Agriculture, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:204:380019

Metadata
TitlePercepcija potrošača o zemljopisnim oznakama na primjeru maslinovog ulja
Title (english)Consumers perception of geographical indications on the example of olive oil
AuthorValentina Jurić
MentorŽeljka Mesić (mentor)
Committee memberŽeljka Mesić (predsjednik povjerenstva)
Committee memberOrnella Mikuš (član povjerenstva)
Committee memberTihana Kovačićek (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Agriculture
(Marketing and Innovation in Agribusiness)
Zagreb
Defense date and country2023-07-12, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Biotechnology
Abstract
Cilj istraživanja je utvrditi percepciju potrošača o zemljopisnim oznakama na primjeru maslinovog ulja. Također, istraživanjem je utvrđeno ponašanje potrošača prilikom kupnje i konzumacije maslinovog ulja te važnost pojedinih obilježja maslinovog ulja. Za izradu ovog rada korišteni su sekundarni izvori podataka, dok je za istraživanje provedeno online anketno ispitivanje na uzorku od 108 ispitanika. Konačni uzorak obuhvaća 83 ispitanika koji su potrošači maslinovog ulja. Rezultati istraživanja pokazuju da većina ispitanika kupuje maslinovo ulje nekoliko puta godišnje, najčešće direktno od proizvođača i u supermarketima. Što se tiče zemljopisnih oznaka, većina potrošača je djelomično upoznata s njima, ali smatra da nedostaje informacija o tim oznakama. Ovi rezultati mogu pomoći proizvođačima da bolje razumiju preferencije potrošača te planiraju proizvodnju i donose odluke o označavanju svojih proizvoda s nekom od zemljopisnih oznaka.
Abstract (english)
The aim of the research is to determine consumer's perception of geographical indications using olive oil as an example. Additionally, the study investigates consumer's behavior when purchasing and consuming olive oil, as well as the importance of specific characteristics of the oil. Secondary data sources were used for the purpose of this study, and an online survey was conducted with a sample of 108 participants who are consumers of olive oil. The final sample included 83 participants. The research results indicate that the majority of respondents purchase olive oil several times a year, predominantly directly from producers and supermarkets. Regarding geographical indications, most consumers have partial knowledge of them but feel that there is a lack of information about these indications. These findings can assist producers in better understanding consumer preferences, planning production, and making decisions regarding the labeling of their products with specific geographical indications.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:204:380019
Study programmeTitle: Agricultural Economics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agrarne ekonomike (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agrarne ekonomike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-09-25 11:44:23