prikaz prve stranice dokumenta Uporaba e-marketinga u ruralnom turizmu u Hrvatskoj
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master's thesis
Uporaba e-marketinga u ruralnom turizmu u Hrvatskoj
Zagreb: University of Zagreb, Faculty of Agriculture, 2016. urn:nbn:hr:204:312112
Labaš, Renata
University of Zagreb
Faculty of Agriculture
Marketing and Innovation in Agribusiness

Institutional repository: Repository Faculty of Agriculture University of Zagreb

Cite this document

Labaš, R. (2016). Uporaba e-marketinga u ruralnom turizmu u Hrvatskoj (Master's thesis). Zagreb: University of Zagreb, Faculty of Agriculture. Retrieved from https://urn.nsk.hr/urn:nbn:hr:204:312112

Labaš, Renata. "Uporaba e-marketinga u ruralnom turizmu u Hrvatskoj." Master's thesis, University of Zagreb, Faculty of Agriculture, 2016. https://urn.nsk.hr/urn:nbn:hr:204:312112

Labaš, Renata. "Uporaba e-marketinga u ruralnom turizmu u Hrvatskoj." Master's thesis, University of Zagreb, Faculty of Agriculture, 2016. https://urn.nsk.hr/urn:nbn:hr:204:312112

Labaš, R. (2016). 'Uporaba e-marketinga u ruralnom turizmu u Hrvatskoj', Master's thesis, University of Zagreb, Faculty of Agriculture, accessed 01 November 2024, https://urn.nsk.hr/urn:nbn:hr:204:312112

Labaš R. Uporaba e-marketinga u ruralnom turizmu u Hrvatskoj [Master's thesis]. Zagreb: University of Zagreb, Faculty of Agriculture; 2016 [cited 2024 November 01] Available at: https://urn.nsk.hr/urn:nbn:hr:204:312112

R. Labaš, "Uporaba e-marketinga u ruralnom turizmu u Hrvatskoj", Master's thesis, University of Zagreb, Faculty of Agriculture, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:204:312112

Metadata
TitleUporaba e-marketinga u ruralnom turizmu u Hrvatskoj
AuthorRenata Labaš
MentorMarija Cerjak (mentor)
Committee memberMarija Cerjak (predsjednik povjerenstva)
Committee memberDamir Kovačić (član povjerenstva)
Committee memberRamona Franić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Agriculture
(Marketing and Innovation in Agribusiness)
Zagreb
Defense date and country2016-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Abstract
Razvoj novih tehnologija, posebice interneta, otvorio je brojne nove mogućnosti u području marketinga. U turizmu, kao jednoj od globalno najznačajnijih gospodarskih grana, internet danas zauzima veliku i značajnu ulogu, posebice u segmentu promocije i prodaje. E-marketing termin je novog doba koji daje novu dimenziju klasičnim marketinškim aktivnostima, kao što su istraživanje tržišta, analiziranje ponašanja potrošača, komunikacija i informiranje i sl. U ovom radu ispituje se na koje način se e-marketing koristi u promociji ruralnih turističkih odredišta (agroturističkih gospodarstava) u Hrvatskoj.
Abstract (english)
The development of new technologies, especially the internet, has opened many new possibilities in the field of marketing. In tourism, as one of the world largest industries, the internet today occupies an important role, especially in terms of promotions and sales. E-marketing is the term of a new era that gives a new dimension to traditional marketing activities, such as market research or consumer behavior analysis, communication and information, and the like. This paper examines the way that e-marketing is used to promote rural tourism destinations (agritourism subjects) in Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:204:312112
Study programmeTitle: Organic Agriculture with Agrotourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar / magistra inženjer/inženjerka ekološke poljoprivrede i agroturizma (magistar / magistra inženjer/inženjerka ekološke poljoprivrede i agroturizma)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-01-16 07:28:24