Croatian radio-television („CNT“) is a public institution that carries out the activity of providing public broadcasting services. Its organization is prescribed by the Law on Croatian Broadcasting, which in addition to independent financing stipulates its independence of political and commercial interest. According to the classical theory „CNT“ is organized verticall y. Organizational changes don't happen often, even though management changes most often along with changes in political power. Despite the fact that it operates in a highly complex and unstable environment, the organizational structure of „CNT“ is quite complex, formalized and centralized, which negatively affects its adaptability to changes in the environment. Admittedly it is characterized by stability, but not flexibility. By type of organizational structure, "CNT" has a functional structure characterized by division by function, while at lower levels a diversified structure is applied, characterized by a number of established units based on related or similar products/services. On the other hand, the level of its success and survival ultimately depends on the quality of its services, and the quality of services through the liking of the viewer/listener and the feedback through customers "CNT" services affects its financing outside of public revenues. The "CNT" processes of strategic management are applied, and a combined strategy of concentration and stable growth has been recognized. Further improvements are possible if certain restructurings and promotions of employees in the organizational unit of Technology are carried out.