prikaz prve stranice dokumenta Formuliranje strategije poduzeća
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master's thesis
Formuliranje strategije poduzeća
Specijalistički završni rad
Zaprešić: The University of Applied Sciences Baltazar Zaprešić, 2020. urn:nbn:hr:129:287472
Javorović, Silvana
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Institutional repository: Digital Repository of the University of Applied Sciences Baltazar Zaprešić

Cite this document

Javorović, S. (2020). Formuliranje strategije poduzeća : Specijalistički završni rad (Master's thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:287472

Javorović, Silvana. "Formuliranje strategije poduzeća : Specijalistički završni rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:287472

Javorović, Silvana. "Formuliranje strategije poduzeća : Specijalistički završni rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:287472

Javorović, S. (2020). 'Formuliranje strategije poduzeća : Specijalistički završni rad', Master's thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:129:287472

Javorović S. Formuliranje strategije poduzeća : Specijalistički završni rad [Master's thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2020 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:129:287472

S. Javorović, "Formuliranje strategije poduzeća : Specijalistički završni rad", Master's thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:129:287472

Metadata
TitleFormuliranje strategije poduzeća : Specijalistički završni rad
Title (english)Business strategy development
AuthorSilvana Javorović
MentorDragutin Funda (mentor)
Committee memberMato Pušeljić (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2020-03-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Uspješna poduzeća u svojoj praksi često ističu potrebu praćenja svojih snaga i slabosti te prilika i prijetnji. Njihovo stalno preispitivanje obuhvaća i pitanja vezana za misiju, viziju i ciljeve poduzeća te utjecaj unutarnjeg i vanjskog okruženja poduzeća na poslovnu uspješnost i rast. Sve navedeno svodi se na zajednički nazivnik, a to je strategija i strategijski menadžment. Strategija je određivanje temeljnih dugoročnih ciljeva poduzeća, prilagođavanje smjerova poslovnih aktivnosti, odnosno određivanje koncepcija i izbor resursa potrebnih za postizanje zacrtanih ciljeva. Strategija također opisuje glavne karakteristike poduzeća i načine na koje se poduzeće odnosi na različite vanjske i unutrašnje utjecaje okruženja. Menadžment kao proces je vrlo kompleksan pojam i sastoji se od pet glavnih funkcija a to su: planiranje, organiziranje, upravljanje ljudskim potencijalima, vođenje i kontroliranje. S obzirom na izneseno, jasno je da je nužno potrebno da svako poduzeće ima strategiju jer to znači da menadžment misli šire i ima dugoročni pogled na poduzeće u budućnosti.
Abstract (english)
Successful companies often emphasize the necessity for monitoring their strengths and weaknesses as well as their opportunities and threats. Such ongoing analysis also includes reviewing issues concerning the mission, vision and goals of the company as well as the impact of the internal and external environment on company performance and growth. What has been described here can be categoris as strategy and strategic management. Having a business strategy means determining the essential long-term goals of the company and adjusting the course of business activities, i.e. determining objectives and deciding which resources are necessary to achieve the goals set. A strategy also defines the main characteristics of a company and how the company relates to various external and internal environmental influences. Management as a process is a very complex concept and consists of five main elements: planning, organizing, human resource management, governing and supervising. Given the above, one can conclude that it is essential for every business to have a strategy and having a business strategy suggests that management has a broader vision for the company as well as long-term vision for the company
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:287472
Study programmeTitle: Public sector Management - Specialist Graduate Professional Study
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist / stručna specijalistica javnog sektora (stručni specijalist / stručna specijalistica javnog sektora)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-05-20 12:59:59