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undergraduate thesis
Krizno komuniciranje u hotelskoj industriji
Primjer tvrtke Jadran d. d.
Zagreb: Edward Bernays University of Applied Sciences, 2019. urn:nbn:hr:233:422388
Ćuk, Vjera
Edward Bernays University of Applied Sciences
Department of Public Relations

Institutional repository: Edward Bernays University of Applied Sciences Repository

Cite this document

Ćuk, V. (2019). Krizno komuniciranje u hotelskoj industriji : Primjer tvrtke Jadran d. d. (Undergraduate thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:422388

Ćuk, Vjera. "Krizno komuniciranje u hotelskoj industriji : Primjer tvrtke Jadran d. d.." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:233:422388

Ćuk, Vjera. "Krizno komuniciranje u hotelskoj industriji : Primjer tvrtke Jadran d. d.." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:233:422388

Ćuk, V. (2019). 'Krizno komuniciranje u hotelskoj industriji : Primjer tvrtke Jadran d. d.', Undergraduate thesis, Edward Bernays University of Applied Sciences, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:233:422388

Ćuk V. Krizno komuniciranje u hotelskoj industriji : Primjer tvrtke Jadran d. d. [Undergraduate thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2019 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:233:422388

V. Ćuk, "Krizno komuniciranje u hotelskoj industriji : Primjer tvrtke Jadran d. d.", Undergraduate thesis, Edward Bernays University of Applied Sciences, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:233:422388

Metadata
TitleKrizno komuniciranje u hotelskoj industriji : Primjer tvrtke Jadran d. d.
AuthorVjera Ćuk
MentorZdeslav Milas (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Public Relations)
Zagreb
Defense date and country2019-02-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Krizna komunikacija jedna je od komponenti odnosa s javnošću koja je prijeko potrebna organizaciji kako bi se ona uspješno suočila sa nastalom kriznom situacijom i u što kraćem roku sanirala kriznu situaciju i tako što manje naštetila vlastitom imidžu i reputaciji koju je godinama gradila u javnosti. Hotelska industrija u Republici Hrvatskoj razvija se paralelno kao i u ostatku Europe, premda nailazi na društvenu pretpostavku kako još uvijek glavnu dobit gradi od sezonskog, ljetnog turizma, dok je onaj pred sezonski i post sezonski teku blagom porastu. U završnom radu autorica je na primjeru studije slučaja obradila krizno komuniciranje na primjeru lanca hotela Jadran d.d. iz Crikvenice. Brze i kompleksne promjene obilježja su krizne situacije u kojoj se očekuje brza reakcija i ispravan način upravljanja. U ovom procesu važan je menadžment za krizne situacije koji svojim postupcima u što kraćem periodu tu krizu rješava i time štiti godinama građenu reputaciju i imidž organizacije. Stečajna kriza hotelskog lanca Jadran d. d. primjer je neuspješnog vodstva menadžmenta koja je dovela do zastoja razvoj većinskog broj a hotela u njihovom vlasništvu, nezadovoljstva radnika, negativnih komentara javnosti i ostalih dionika hotelskog lanca.
Abstract (english)
Crisis conmiunication is one of the components of public relations that is needed by the organization so that it can successfully deal with the emerging crisis situation and remedy the crisis in the shortest possible time, thus less harming its own image and reputation that it has built for years in the public. The hotel industry in the Republic of Croatia is developing in parallel with the rest of Europe, although it looks to the social assumption that it still builds its main profits from seasonal summer tourism, while the seasonal and post seasonal ones are only slightly increasing. In the fmal work, the author, on the example of case studies, processed crisis communication on the example of Hotel Jadran d.d. from Crikvenica. Rapid and complex changes of characteristics are a crisis situation where rapid response and correct management are expected. In this process, crisis management is important, which, through its procedures, solves this crisis as soon as possible, thereby protecting the reputation and image of the organization for years. Bankruptcy crisis of the Adriatic hotel chain d.d. an example of an unsuccessful management leadership that has led to the stoppage of the majority of hotels owned by them, workers‘ dissatisfaction, negative public comment and other hotel chain members.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:422388
Study programmeTitle: Communication management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ca odnosa s javnošću (stručni/a prvostupnik/ca odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-03-18 10:28:30