prikaz prve stranice dokumenta Primjena marketinga u gospodarskom subjektu Coca-cola
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undergraduate thesis
Primjena marketinga u gospodarskom subjektu Coca-cola
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. urn:nbn:hr:145:490208
Pintar, Michaela
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Institutional repository: EFOS REPOSITORY

Cite this document

Pintar, M. (2019). Primjena marketinga u gospodarskom subjektu Coca-cola (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:490208

Pintar, Michaela. "Primjena marketinga u gospodarskom subjektu Coca-cola." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:490208

Pintar, Michaela. "Primjena marketinga u gospodarskom subjektu Coca-cola." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:490208

Pintar, M. (2019). 'Primjena marketinga u gospodarskom subjektu Coca-cola', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:490208

Pintar M. Primjena marketinga u gospodarskom subjektu Coca-cola [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:490208

M. Pintar, "Primjena marketinga u gospodarskom subjektu Coca-cola", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:490208

Metadata
TitlePrimjena marketinga u gospodarskom subjektu Coca-cola
Title (english)The implementation of marketing in Coca-Cola
AuthorMichaela Pintar
MentorMarija Ham (mentor)
Committee memberMarija Ham (predsjednik povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2019-07-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Coca-Colu kao piće kojeg sada znamo, izumio je John Pemberton, a nedugo nakon toga osnovana je Coca-Cola kompanija sa sjedištem u Atlanti, Georgia. Zahvaljujući agresivnom marketingu i inovativnosti, proizvod je brzo ostvario uspjeh. Koristi odgovorni marketing tj. daje transparentne informacije o sastavu proizvoda, a u poslovanju pridaje važnost zaštiti okoliša. Zbog prepreka koje se događaju na tržištu, sve je teže zadržati lojalnost potrošača, a Coca-Cola je to riješila prodajom kolekcionarskih predmeta i predstavljanjem proizvoda kao nešto što treba u svakom trenutku. Njezina cijena je ostala tijekom 70 godina jednaka, što kao što je poznato sa proizvodima danas nije slučaj. Zahvaljujući razvijenoj distribucijskoj mreži, samo dvije zemlje na svijetu ne prodaju Coca-Colu: Kuba i Sjeverna Koreja. Promocija je najvažniji ključ za uspjeh Coca-Cole od početka njezine proizvodnje, tako i danas. Društvene mreže su u današnje vrijeme najbolji kanal promocije i daje mogućnost tvrtkama za zbližavanje s potrošačima, a samostalnim istraživanjem utvrđeno je da potrošači najviše povezuju Coca-Colu s njezinim Božićnim oglasima. Oglašavanjem je promijenila način života i dala novu definiciju trenutka, prilagođena je svakoj ciljnoj skupini kojoj je namijenjena i ujedinila je tržišta u jedno pomoću kampanje koja se provodi od 2016. godine.
Abstract (english)
Coca-Cola as we know today, was invented by John Pemberton and not long after that Coca-Cola company was established with residence in Atlanta, Georgia. Thanks to its aggressive marketing and innovation, product accomplished huge success. They use responsible marketing, i.e. they give transparent information about nutrition value and its management values environmental protection. Because of different market barriers it has become hard to keep loyal customers, but Coca-cola solved that problem by selling collectibles. Its price remained the same in 70 years, which is not case with today's products. Thanks to developed distribution network, only two countries don't sell Coca-Cola: Kuba and North Korea. Promotion is the most important key to success from its beginning to today. Advertising has enabled Coca-cola to change lifestyle and give a new definition of moment. The company has adjusted to each segment identified and united all markets in one with the campaign made in 2016.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:490208
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-11-21 15:05:18