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master's thesis
Budućnost multimedijalnog marketinga ili prolazna faza - utjecajne osobe na društvenim mrežama
Diplomski rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2020. urn:nbn:hr:145:925828
Hampshire, Tea
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Institutional repository: EFOS REPOSITORY

Cite this document

Hampshire, T. (2020). Budućnost multimedijalnog marketinga ili prolazna faza - utjecajne osobe na društvenim mrežama : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:925828

Hampshire, Tea. "Budućnost multimedijalnog marketinga ili prolazna faza - utjecajne osobe na društvenim mrežama : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:925828

Hampshire, Tea. "Budućnost multimedijalnog marketinga ili prolazna faza - utjecajne osobe na društvenim mrežama : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:925828

Hampshire, T. (2020). 'Budućnost multimedijalnog marketinga ili prolazna faza - utjecajne osobe na društvenim mrežama : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 26 June 2024, https://urn.nsk.hr/urn:nbn:hr:145:925828

Hampshire T. Budućnost multimedijalnog marketinga ili prolazna faza - utjecajne osobe na društvenim mrežama : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 June 26] Available at: https://urn.nsk.hr/urn:nbn:hr:145:925828

T. Hampshire, "Budućnost multimedijalnog marketinga ili prolazna faza - utjecajne osobe na društvenim mrežama : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:925828

Metadata
TitleBudućnost multimedijalnog marketinga ili prolazna faza - utjecajne osobe na društvenim mrežama : Diplomski rad
Title (english)FUTURE OF MULTIMEDIA MAREKTING OR JUST A PHASE- INFLUENCERS : Graduate paper
AuthorTea Hampshire
MentorDavorin Turkalj (mentor)
Committee memberAntun Biloš (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2020-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Razvojem interneta došlo je do pojave društvenih mreža, a pojava društvenih mreža uzrokovala je pojavu utjecajnih osoba odnosno influencera na online platformama. U zadnjem desetljeću, vođenje marketinga na društvenim mrežama postala je nezaobilazna stavka svakog vodećeg brenda. Uz pomoć društvenih mreža brendovi imaju sposobnost stvaranja veza s potrošačima, dobivanje direktnih popratnih komentara i ostvarivanje prodaje do zavidnih razina. Influenceri su postali nezaobilazan činitelj u multimedijalnom marketingu, Influenceri koriste gotovo sve postojeće društvene mreže, a može se reći kako je Instagram najznačajnija mreža. Provedeno empirijsko istraživanje potvrđuje činjenicu kako influenceri imaju znatan utjecaj na ponašanje potrošača, a proizvođači ih nerijetko koriste kao sredstvo za stvaranje i jačanje brenda svojih proizvoda.u ovom radu je analizirana njihova pojava i utjecaj na ponašanje potrošača te budućnost multimedijalnog marketinga.
Abstract (english)
Development of the Internet has caused a trend of social media, development of social media has caused a trend of influental people therefore influencers. In the last decade, managing marketing on social media has become an inevitable segment of every leading brand. With the help of social media,brends now have the ability of connecting with their consumers, moreover gathering direct feedback and getting a next level profit. Infulencers have become a new force within multimedia marketing, in this paper their trend and their influence on multimedia marketing is overlooked. Influencers have become a main factor in multimedia marketing. Influencers use almost all available social media, but you can say that Instagram is the most important social platform. The conducted empirical research has proven the fact how influencers have a significant impact on the costumers behaviour and manufacturers frequently use them as a source for building awareness about their brand and products. In this paper it is overlooked their meaning and their influence on costumer behaviour and the future of multimedia marketing.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:925828
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-06-28 12:01:58