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master's thesis
ULOGA I ZNAČAJ MARKETINGA U TRGOVINI
Diplomski rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2023. urn:nbn:hr:145:136430
Zrno, David
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Institutional repository: EFOS REPOSITORY

Cite this document

Zrno, D. (2023). ULOGA I ZNAČAJ MARKETINGA U TRGOVINI : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:136430

Zrno, David. "ULOGA I ZNAČAJ MARKETINGA U TRGOVINI : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:136430

Zrno, David. "ULOGA I ZNAČAJ MARKETINGA U TRGOVINI : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:136430

Zrno, D. (2023). 'ULOGA I ZNAČAJ MARKETINGA U TRGOVINI : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 31 July 2024, https://urn.nsk.hr/urn:nbn:hr:145:136430

Zrno D. ULOGA I ZNAČAJ MARKETINGA U TRGOVINI : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2024 July 31] Available at: https://urn.nsk.hr/urn:nbn:hr:145:136430

D. Zrno, "ULOGA I ZNAČAJ MARKETINGA U TRGOVINI : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:136430

Metadata
TitleULOGA I ZNAČAJ MARKETINGA U TRGOVINI : Diplomski rad
Title (english)THE ROLE AND IMPORTANCE OF MARKETING IN TRADE : Graduate paper
AuthorDavid Zrno
MentorDražen Ćućić (mentor)
Committee memberDavor Dujak (predsjednik povjerenstva)
Committee memberDražen Ćućić (član povjerenstva)
Committee memberHrvoje Serdarušić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2023-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Uloga i značaj marketinga u trgovini je jedna od neizostavnih dijelova za uspjeh i preživljavanje poslovanja. Marketing pomaže trgovcima da shvate potrebe i preferencije kupaca te prilagodi svoju ponudu proizvoda i usluga s ciljem ugađanja njihovih zahtjeva. Svrha i cilj rada je proučiti koja je uloga i značaj marketinga u trgovini, navedeno će se potkrijepiti istraživanjem. Veliku pozornost posvetit će se pojmu marketinga. U radu će se koristiti nekoliko znanstvenih metoda, a tu su: metode analize i sinteze, metoda dedukcije i indukcije, metoda deskripcije i metoda klasifikacije. Marketing je ključan za uspješno poslovanje, ulaganjem u marketinške aktivnosti se može pokazati ključnim za dugoročni uspjeh. Njegova je važnost vrlo bitna, on pomaže poslovima da dosegnu ciljeve kroz različite marketing strategije i taktike. Bez marketing aktivnosti poslovanje može propasti jer nema dovoljno potražnje za proizvodima ili uslugama. Također, marketing aktivnosti pomažu da se istaknu više of konkurencije te da se stvori lojalnost potrošača. Marketing i trgovina se dva vrlo bitna aspekta poslovanja koji se međusobno povezuju. Marketing se bavi promoviranjem proizvoda i usluga, dok trgovina obuhvaća pridaju tih proizvoda i usluga. Trgovina ovisi o marketinškim aktivnostima zbog privlačenja ciljanih skupina te povećanja prodaje.
Abstract (english)
The role and importance of marketing in the store is one of the indispensable parts for the success and survival of the business. Marketing helps marketers understand the needs and preferences of customers and adjust their product and service offerings to meet their demands. The purpose and goal of the work is to study the role and significance of marketing in the store, the above will be supported by research. Much attention will be paid to the concept of marketing. Several scientific methods will be used in the work, including: methods of analysis and synthesis, methods of deduction and induction, methods of description and methods of classification. Marketing is key to a successful business, investing in marketing activities can prove key to long-term success. Its importance is very important, it helps businesses to reach their goals through different marketing strategies and tactics. Without marketing activities, business can fail because there is not enough demand for products or services. Also, marketing activities help to stand out from the competition and create consumer loyalty. Marketing and trade are two very important aspects of business that are interconnected. Marketing deals with the promotion of products and services, while trade includes the provision of these products and services. Trade depends on marketing activities to attract target groups and increase sales.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:136430
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE (SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-12-15 10:23:35