prikaz prve stranice dokumenta Segmentation of tourist market in Croatia
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undergraduate thesis
Segmentation of tourist market in Croatia
Rijeka: University of Rijeka, Faculty of Economics and Business, 2018. urn:nbn:hr:192:733742
Poropat, Nikola
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

Cite this document

Poropat, N. (2018). Segmentation of tourist market in Croatia (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:733742

Poropat, Nikola. "Segmentation of tourist market in Croatia." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2018. https://urn.nsk.hr/urn:nbn:hr:192:733742

Poropat, Nikola. "Segmentation of tourist market in Croatia." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2018. https://urn.nsk.hr/urn:nbn:hr:192:733742

Poropat, N. (2018). 'Segmentation of tourist market in Croatia', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 17 May 2024, https://urn.nsk.hr/urn:nbn:hr:192:733742

Poropat N. Segmentation of tourist market in Croatia [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2018 [cited 2024 May 17] Available at: https://urn.nsk.hr/urn:nbn:hr:192:733742

N. Poropat, "Segmentation of tourist market in Croatia", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:192:733742

Metadata
TitleSegmentation of tourist market in Croatia
Title (croatian)Segmentacija turističkog tržišta u Hrvatskoj
AuthorNikola Poropat
MentorIvana First Komen (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2018-08-31, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
The aim of this research is to explain how market segmentation works and why is it important for tourism market. Segmentation in tourism will be made through 4 main variables; Geographic, demographic, psychographic and behavioral. This paper shows which components from segmentation variables are used in tourism and which data is the most important to make useful segments. This paper gives brief explanation how tourist segmentation can be used in order to separate tourists who are coming to Croatia into different target groups. When separating tourists into different segments it is clearly visible which are their differences and which are their demands. According to that 5 segments were found; Adventurers, Explorers, Spenders, Passers and Relators. Spenders were proven to be the most desired segment of tourists because of the amount of money and days they are spending on their travels.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:192:733742
Study programmeTitle: Business economics; specializations in: International Business (held in English)
Course: International Business (held in English)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2018-11-06 12:45:16