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master's thesis
Utjecaj kontrolinga prodaje na učinkovitost poslovanja poduzeća "BrandKarma" d.o.o.
Rijeka: University of Rijeka, Faculty of Economics and Business, 2021. urn:nbn:hr:192:975596
Bartolić, Ana
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

Cite this document

Bartolić, A. (2021). Utjecaj kontrolinga prodaje na učinkovitost poslovanja poduzeća "BrandKarma" d.o.o. (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:975596

Bartolić, Ana. "Utjecaj kontrolinga prodaje na učinkovitost poslovanja poduzeća "BrandKarma" d.o.o.." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:975596

Bartolić, Ana. "Utjecaj kontrolinga prodaje na učinkovitost poslovanja poduzeća "BrandKarma" d.o.o.." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:975596

Bartolić, A. (2021). 'Utjecaj kontrolinga prodaje na učinkovitost poslovanja poduzeća "BrandKarma" d.o.o.', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 22 November 2024, https://urn.nsk.hr/urn:nbn:hr:192:975596

Bartolić A. Utjecaj kontrolinga prodaje na učinkovitost poslovanja poduzeća "BrandKarma" d.o.o. [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2021 [cited 2024 November 22] Available at: https://urn.nsk.hr/urn:nbn:hr:192:975596

A. Bartolić, "Utjecaj kontrolinga prodaje na učinkovitost poslovanja poduzeća "BrandKarma" d.o.o.", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:192:975596

Metadata
TitleUtjecaj kontrolinga prodaje na učinkovitost poslovanja poduzeća "BrandKarma" d.o.o.
Title (english)The impact of sales control on the business efficiency of BrandKarma d.o.o.
AuthorAna Bartolić
MentorNeda Vitezić (mentor)
Committee memberNeda Vitezić (predsjednik povjerenstva)
Committee memberMirjana Grčić Fabić (član povjerenstva)
Committee memberDavor Mance (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2021-05-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U doba kada je napredak tehnologije dramatično povećao brzinu kojom se roba i usluge mogu proizvoditi i distribuirati i olakšao jednostavnost komunikacije organizacija, razina ljudskog učinka i dalje je najpromjenjiviji čimbenik učinkovitog funkcioniranja tvrtke sa svojim kupcima. Prodajni poslovi predstavljaju ovu vezu između tvrtke i njezinih kupaca na njenom najneposrednijem mjestu kontakta. Prodajne operacije su mjesto gdje se odvija poslovna radnja i predstavljaju vitalnu funkciju koja donosi prihod. Danas prodajne operacije ne predstavljaju samo osobnu prodaju već i niz pozicija za kontakt s kupcima, uključujući telefonsku prodaju, korisničku službu ili tehničke savjetnike, kao i tradicionalne prodavače. Prodajni ljudi znaju da je tajna boljih rezultata preuzimanje kontroling nad prodajnim procesom, umjesto da konverzije kupaca budu nešto što se slučajno dogodi. Kontroling prodaje predstavlja jednostavne postupke koje voditelji slijede kako bi bili sigurni da njihov tim radi prave stvari u pravo vrijeme. Ovi kontrolni sustavi poboljšavaju performanse i dobrobit prodajnih predstavnika.
Abstract (english)
At a time when advances in technology have dramatically increased the speed with which goods and services can be produced and distributed and facilitate the ease of communication of an organization, the level of human performance remains the most variable factor in a company‟s effective functioning with its customers. Sales deals represent this connection between a company and its customers at its most immediate point of contact. Sales operations are the place where a business takes place and represent a vital revenue-generating function. Today, sales operations do not only represent personal sales but in a lower position to contact customers, including telephone sales, customer service or technical advice, as well as traditional sales. Sales people know that the secret to better results is to take control of the sales process, rather than customer conversions being something that happens by accident. Sales controlling is a simple process that managers follow to make sure their team is doing the right things at the right time. These control systems improve the performance and well-being of sales representatives.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:192:975596
Study programmeTitle: Business Economics; specializations in: Finance and Banking, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business, International Business IT Business
Course: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-05-28 16:37:32