prikaz prve stranice dokumenta Models of improving loyalty in tourism
No public access
undergraduate thesis
Models of improving loyalty in tourism
Rijeka: University of Rijeka, Faculty of Economics and Business, 2021. urn:nbn:hr:192:553905
Milić, Orsat
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

Cite this document

Milić, O. (2021). Models of improving loyalty in tourism (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:553905

Milić, Orsat. "Models of improving loyalty in tourism." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:553905

Milić, Orsat. "Models of improving loyalty in tourism." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:553905

Milić, O. (2021). 'Models of improving loyalty in tourism', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 21 May 2024, https://urn.nsk.hr/urn:nbn:hr:192:553905

Milić O. Models of improving loyalty in tourism [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2021 [cited 2024 May 21] Available at: https://urn.nsk.hr/urn:nbn:hr:192:553905

O. Milić, "Models of improving loyalty in tourism", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:192:553905

Metadata
TitleModels of improving loyalty in tourism
Title (croatian)Modeli unapređenja lojalnosti gostiju u turizmu
AuthorOrsat Milić
MentorJasmina Dlačić (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2021-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Loyalty programs are a precise way of identifying consumers who bring greater value to an organization. Also, loyalty programs are often part of a comprehensive customer relationship strategy. In addition to attracting new customers, their task is also to keep existing ones. The main goal is to analyse the influence of the loyalty program and behavior of young people in tourism. The survey examined the preferences of young people in tourism. Based on the results obtained on a sample of 100 respondents aged 16 to 25, it was found that most young people choose a destination according to the recommendations of friends, most self-finance their vacation, and the destination is mostly chosen according to the nightlife offer. Most would recommend the destination to friends, but the expressed willingness to return to the same destination and the same accommodation is not impressive, except in the case of a re-purchase discount.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:192:553905
Study programmeTitle: Business economics; specializations in: International Business (held in English)
Course: International Business (held in English)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2021-11-30 14:24:32