prikaz prve stranice dokumenta The Impact of Sustainable Fashion Marketing on Purchasing Decision
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undergraduate thesis
The Impact of Sustainable Fashion Marketing on Purchasing Decision
Rijeka: University of Rijeka, Faculty of Economics and Business, 2021. urn:nbn:hr:192:082860
Gudac, Petra
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

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Gudac, P. (2021). The Impact of Sustainable Fashion Marketing on Purchasing Decision (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:082860

Gudac, Petra. "The Impact of Sustainable Fashion Marketing on Purchasing Decision." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:082860

Gudac, Petra. "The Impact of Sustainable Fashion Marketing on Purchasing Decision." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:082860

Gudac, P. (2021). 'The Impact of Sustainable Fashion Marketing on Purchasing Decision', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:192:082860

Gudac P. The Impact of Sustainable Fashion Marketing on Purchasing Decision [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2021 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:192:082860

P. Gudac, "The Impact of Sustainable Fashion Marketing on Purchasing Decision", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:192:082860

Metadata
TitleThe Impact of Sustainable Fashion Marketing on Purchasing Decision
Title (croatian)Utjecaj održivog modnog marketinga na odluku o kupnji
AuthorPetra Gudac
MentorJasmina Dlačić (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2021-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
This paper examines consumers’ attitudes towards fast and sustainable production of clothes. Every day, we read about the benefits of sustainable production and consumption. Sustainable fashion supports the entire system to minimise the negative impact on society and the natural environment. Yet, the fast fashion trend seems to be getting faster. The question that arises is: are the consumers intentionally or unintentionally choosing fast over sustainable fashion? This discrepancy is analysed throughout this bachelor thesis with the help of previous research. Additionally, an online survey was distributed across the student population on the territory of Croatia. The results of the survey, combined with the results from previous studies suggest that there is an attitude-behaviour gap that impedes consumers’ ethical attitudes to translate into final action, that is, choosing sustainable over fast fashion retailers.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:192:082860
Study programmeTitle: Business economics; specializations in: International Business (held in English)
Course: International Business (held in English)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2021-11-30 15:56:29