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Scientific paper - Preliminary note / Short communication
The impact of distribution channels on the bargaining position of Croatian wine producers
Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 33 (2020), 2; 561-574. urn:nbn:hr:192:271306
Katunar, Jana; Kaštelan Mrak, Marija; Sokolić, Danijela

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Katunar, J., Kaštelan Mrak, M. & Sokolić, D. (2020). The impact of distribution channels on the bargaining position of Croatian wine producers. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 33. (2), 561-574. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:271306

Katunar, Jana, et al. "The impact of distribution channels on the bargaining position of Croatian wine producers." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 33, no. 2, 2020, pp. 561-574. https://urn.nsk.hr/urn:nbn:hr:192:271306

Katunar, Jana, Marija Kaštelan Mrak and Danijela Sokolić. "The impact of distribution channels on the bargaining position of Croatian wine producers." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues 33, no. 2 (2020): 561-574. https://urn.nsk.hr/urn:nbn:hr:192:271306

Katunar, J., Kaštelan Mrak, M. and Sokolić, D. (2020) 'The impact of distribution channels on the bargaining position of Croatian wine producers', Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 33(2), pp. 561-574. Available at: https://urn.nsk.hr/urn:nbn:hr:192:271306 (Accessed 16 May 2024)

Katunar J, Kaštelan Mrak M, Sokolić D. The impact of distribution channels on the bargaining position of Croatian wine producers. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues [Internet]. 2020 [cited 2024 May 16];33(2):561-574. Available at: https://urn.nsk.hr/urn:nbn:hr:192:271306

J. Katunar, M. Kaštelan Mrak and D. Sokolić, "The impact of distribution channels on the bargaining position of Croatian wine producers", Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 33, no. 2, pp. 561-574, 2020. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:192:271306. [Accessed: 16 May 2024]

Metadata
Title (english)The impact of distribution channels on the bargaining position of Croatian wine producers
AuthorJana Katunar
AuthorMarija Kaštelan Mrak
AuthorDanijela Sokolić
Author's institutionUniversity of Rijeka
Faculty of Economics and Business
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
This paper presents an exploratory study of the relationship between wine producers and distributors in the Croatian wine sector. It focuses on the impact of distribution channels on the bargaining position of wine producers, thereby adding to the growing body of research seeking to determine the factors that influence the growth potential of the traditional agricultural sector. Due to the fragmentation on the production side of the market and a high level of concentration on the distribution side, the wine sector provides a suitable context for studying the bargaining power of agricultural (wine) producers and hypothesizing on future outcomes in terms of industry structure and growth potential. Presuming that the share of value retained by the wine producer depends on his bargaining position, two hypotheses were tested: H1: A higher degree of self-reliance improves a wine producer’s bargaining position and H2: A higher number of distribution channels improves a wine producer’s bargaining position. After a brief review of relevant scientific literature, five regression models were created and tested on a sample of 124 Croatian wine producers, which yielded statistically significant results confirming the hypotheses. the final model controls for production volume, number of labels and respective region. The paper ends with some general conclusions and recommendations for future research.
Keywords (english)
Languageenglish
Publication typeScientific paper - Preliminary note / Short communication
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Journal titleEkonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues
Numberingvol. 33, no. 2, pp. 561-574
p-ISSN0353-359X
e-ISSN1847-2206
URN:NBNurn:nbn:hr:192:271306
Publication2020
Document URLhttps://hrcak.srce.hr/248850
Type of resourceText
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-04-21 11:06:02