prikaz prve stranice dokumenta The impact of social media on drugstore chains business in Croatia
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undergraduate thesis
The impact of social media on drugstore chains business in Croatia
Rijeka: University of Rijeka, Faculty of Economics, 2016. urn:nbn:hr:192:994897
Mihalić, Maria
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

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Mihalić, M. (2016). The impact of social media on drugstore chains business in Croatia (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:994897

Mihalić, Maria. "The impact of social media on drugstore chains business in Croatia." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:192:994897

Mihalić, Maria. "The impact of social media on drugstore chains business in Croatia." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:192:994897

Mihalić, M. (2016). 'The impact of social media on drugstore chains business in Croatia', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 14 January 2025, https://urn.nsk.hr/urn:nbn:hr:192:994897

Mihalić M. The impact of social media on drugstore chains business in Croatia [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2016 [cited 2025 January 14] Available at: https://urn.nsk.hr/urn:nbn:hr:192:994897

M. Mihalić, "The impact of social media on drugstore chains business in Croatia", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:192:994897

Metadata
TitleThe impact of social media on drugstore chains business in Croatia
AuthorMaria Mihalić
MentorJasmina Dlačić (mentor)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2016-07-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
The main purpose of this final paper is to research how much does social media affects consumer behavior in drugstore industry. Results showed that every researched drugstore chain use Facebook as a main social media and most searched drugstore chain is Bipa and its announcements about discounts are the most important to the respondents who are also most satisfy with the content of its posts and information they get through posts. Furthermore, DMs announcements about new product from are the more important than from Bipa and Kozmo. Additionally, Kozmos announcements of giveaways are the most amusing to the respondents. All in all, social media brings positive effect and increases the sales of drugstore products.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:192:994897
Study programmeTitle: Business economics; specializations in: International Business (held in English)
Course: International Business (held in English)
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2016-12-23 10:48:05