Travel insurance online intermediary platforms: factors of influence on behavioral intention and the role of innovation adoption type

Baldigara, Valentina; First Komen, Ivana

prikaz prve stranice dokumenta Travel insurance online intermediary platforms: factors of influence on behavioral intention and the role of innovation adoption type

Scientific paper - Original scientific paper

Travel insurance online intermediary platforms: factors of influence on behavioral intention and the role of innovation adoption type

In: Proceedings of FEB Zagreb 12th International Odyssey Conference on Economics and Business. / Načinović Braje, Ivana; Jaković, Božidar; Ferjanić Hodak, Danijela (Ed.). Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. pp. 1041-1055. urn:nbn:hr:192:681649

Baldigara, Valentina; First Komen, Ivana

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

Cite this document

APA 6th Edition

Baldigara, V. & First Komen, I. (2021). Travel insurance online intermediary platforms: factors of influence on behavioral intention and the role of innovation adoption type. In I. Načinović Braje, (Ed.), B. Jaković, (Ed.), D. Ferjanić Hodak, (Ed.), Proceedings of FEB Zagreb 12th International Odyssey Conference on Economics and Business (pp. 1041-1055). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:681649

MLA 8th Edition

Baldigara, Valentina and Ivana First Komen. "Travel insurance online intermediary platforms: factors of influence on behavioral intention and the role of innovation adoption type." Proceedings of FEB Zagreb 12th International Odyssey Conference on Economics and Business, edited by Ivana Načinović Braje, edited by Božidar Jaković, edited by Danijela Ferjanić Hodak, University of Zagreb, Faculty of Economics and Business, 2021, pp. 1041-1055. https://urn.nsk.hr/urn:nbn:hr:192:681649

Chicago 17th Edition

Baldigara, Valentina and Ivana First Komen. "Travel insurance online intermediary platforms: factors of influence on behavioral intention and the role of innovation adoption type." In Proceedings of FEB Zagreb 12th International Odyssey Conference on Economics and Business, 1041-1055. Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. Accessed 2024 December 26. https://urn.nsk.hr/urn:nbn:hr:192:681649

Harvard

Baldigara, V. and First Komen, I. (2021) 'Travel insurance online intermediary platforms: factors of influence on behavioral intention and the role of innovation adoption type', in Načinović Braje, I. (ed.), Jaković, B. (ed.), Ferjanić Hodak, D. (ed.), Proceedings of FEB Zagreb 12th International Odyssey Conference on Economics and Business, University of Zagreb, Faculty of Economics and Business, Zagreb, pp. 1041-1055. Available at: https://urn.nsk.hr/urn:nbn:hr:192:681649 (Accessed 26 December 2024)

Vancouver

Baldigara V, First Komen I. Travel insurance online intermediary platforms: factors of influence on behavioral intention and the role of innovation adoption type. In: I. Načinović Braje, ed., B. Jaković, ed., D. Ferjanić Hodak, ed. Proceedings of FEB Zagreb 12th International Odyssey Conference on Economics and Business. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021. Pp. 1041-1055. [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:192:681649

IEEE

V. Baldigara and I. First Komen, "Travel insurance online intermediary platforms: factors of influence on behavioral intention and the role of innovation adoption type", Proceedings of FEB Zagreb 12th International Odyssey Conference on Economics and Business, I. Načinović Braje, B. Jaković and D. Ferjanić Hodak, Eds. Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:192:681649 [Accessed: 26 December 2024]

Cite this item: https://urn.nsk.hr/urn:nbn:hr:192:681649

Metadata

Title (croatian)	Travel insurance online intermediary platforms: factors of influence on behavioral intention and the role of innovation adoption type
Author	Valentina Baldigara
Author	Ivana First Komen
Editor	Ivana Načinović Braje
Editor	Božidar Jaković
Editor	Danijela Ferjanić Hodak
Author's institution	University of Rijeka Faculty of Economics and Business
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract (english)	Despite the COVID-19 pandemic having disrupted the travel industry, travel insurance industry is expected to continue growth as more travelers become concerned with safety and opt to reduce risks where possible. The expanding travel insurance market drives growth of insurance intermediaries many of which provide their services online to better meet consumer needs. Not all are equally successful. The purpose of this paper is to understand which options provided by online intermediary platforms influence consumer readiness to purchase travel insurance via a platform and recommend it to others and how the influence of those options changes among different innovation adoption consumer types. The field research was conducted experimentally priming respondents with 16 different scenarios within which 4 chosen options varied on two levels each and then investigating respondents’ behavioural intention by a questionnaire. The snowball sampling method was used and a total of 276 responses were collected. Results show that, consumers have a more favourable behavioural intention towards online intermediary platforms providing non-anonymised reviews than those providing anonymous reviews ; ensuring convenient and safer payment methods than credit cards only ; and giving an option to communicate via virtual assistants than e- mail or phone only. These platform options make a difference especially among innovators, early adopters, and early majority consumer types. The findings are useful for the online travel insurance intermediary platforms to help them increase their convenience and appeal to consumers, but also to insurance companies as a help in choosing adequate online sales distribution channels.
Keywords (english)
Language	croatian
Publication type	Scientific paper - Original scientific paper
Publication status	Published
Peer review	Peer review - international
Publication version	Published version
Publication title	Proceedings of FEB Zagreb 12th International Odyssey Conference on Economics and Business
Numbering	pp. 1041-1055
e-ISSN	2671-132X
URN:NBN	urn:nbn:hr:192:681649
Publication	2021
Conference	Title: 12th International Odyssey Conference on Economics and Business Location: Šibenik, Croatia Organizer: Ekonomski fakultet Sveučilišta u Zagrebu Start date: 2021-06-09 End date: 2021-06-12 Assembly type: Lecture
Type of resource	Text
Publisher	University of Zagreb, Faculty of Economics and Business
Publishing place	Zagreb
Access conditions	Open access
Terms of use
Created on	2024-06-11 09:43:57

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