prikaz prve stranice dokumenta Travel insurance online intermediary platforms: factors of influence on behavioral intention and the role of innovation adoption type
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Travel insurance online intermediary platforms: factors of influence on behavioral intention and the role of innovation adoption type
U: Proceedings of FEB Zagreb 12th International Odyssey Conference on Economics and Business. / Načinović Braje, Ivana; Jaković, Božidar; Ferjanić Hodak, Danijela (ur.). Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. str. 1041-1055. urn:nbn:hr:192:681649
Baldigara, Valentina; First Komen, Ivana

Institucijski repozitorij: Repozitorij Ekonomskog fakulteta Rijeka

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Baldigara, V. i First Komen, I. (2021). Travel insurance online intermediary platforms: factors of influence on behavioral intention and the role of innovation adoption type. U I. Načinović Braje, (Ur.), B. Jaković, (Ur.), D. Ferjanić Hodak, (Ur.), Proceedings of FEB Zagreb 12th International Odyssey Conference on Economics and Business (str. 1041-1055). Zagreb: University of Zagreb, Faculty of Economics and Business. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:192:681649

Baldigara, Valentina i Ivana First Komen. "Travel insurance online intermediary platforms: factors of influence on behavioral intention and the role of innovation adoption type." Proceedings of FEB Zagreb 12th International Odyssey Conference on Economics and Business, Ur. Ivana Načinović Braje, Ur. Božidar Jaković, Ur. Danijela Ferjanić Hodak, University of Zagreb, Faculty of Economics and Business, 2021, str. 1041-1055. https://urn.nsk.hr/urn:nbn:hr:192:681649

Baldigara, Valentina i Ivana First Komen. "Travel insurance online intermediary platforms: factors of influence on behavioral intention and the role of innovation adoption type." U Proceedings of FEB Zagreb 12th International Odyssey Conference on Economics and Business, 1041-1055. Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. Citirano 24.11.2024.. https://urn.nsk.hr/urn:nbn:hr:192:681649

Baldigara, V. i First Komen, I. (2021) 'Travel insurance online intermediary platforms: factors of influence on behavioral intention and the role of innovation adoption type', u Načinović Braje, I. (ur.), Jaković, B. (ur.), Ferjanić Hodak, D. (ur.), Proceedings of FEB Zagreb 12th International Odyssey Conference on Economics and Business, University of Zagreb, Faculty of Economics and Business, Zagreb, str. 1041-1055. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:192:681649 (Datum pristupa: 24.11.2024.)

Baldigara V, First Komen I. Travel insurance online intermediary platforms: factors of influence on behavioral intention and the role of innovation adoption type. U: I. Načinović Braje, ur., B. Jaković, ur., D. Ferjanić Hodak, ur. Proceedings of FEB Zagreb 12th International Odyssey Conference on Economics and Business. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021. Str. 1041-1055. [pristupljeno 24.11.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:192:681649

V. Baldigara i I. First Komen, "Travel insurance online intermediary platforms: factors of influence on behavioral intention and the role of innovation adoption type", Proceedings of FEB Zagreb 12th International Odyssey Conference on Economics and Business, I. Načinović Braje, B. Jaković i D. Ferjanić Hodak, Ur. Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:192:681649 [Citirano: 24.11.2024.]

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Podaci o radu
Naslov (hrvatski)Travel insurance online intermediary platforms: factors of influence on behavioral intention and the role of innovation adoption type
AutorValentina Baldigara
AutorIvana First Komen
UrednikIvana Načinović Braje
UrednikBožidar Jaković
UrednikDanijela Ferjanić Hodak
Autorova ustanovaSveučilište u Rijeci
Ekonomski fakultet
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
Despite the COVID-19 pandemic having disrupted the travel industry, travel insurance industry is expected to continue growth as more travelers become concerned with safety and opt to reduce risks where possible. The expanding travel insurance market drives growth of insurance intermediaries many of which provide their services online to better meet consumer needs. Not all are equally successful. The purpose of this paper is to understand which options provided by online intermediary platforms influence consumer readiness to purchase travel insurance via a platform and recommend it to others and how the influence of those options changes among different innovation adoption consumer types. The field research was conducted experimentally priming respondents with 16 different scenarios within which 4 chosen options varied on two levels each and then investigating respondents’ behavioural intention by a questionnaire. The snowball sampling method was used and a total of 276 responses were collected. Results show that, consumers have a more favourable behavioural intention towards online intermediary platforms providing non-anonymised reviews than those providing anonymous reviews ; ensuring convenient and safer payment methods than credit cards only ; and giving an option to communicate via virtual assistants than e- mail or phone only. These platform options make a difference especially among innovators, early adopters, and early majority consumer types. The findings are useful for the online travel insurance intermediary platforms to help them increase their convenience and appeal to consumers, but also to insurance companies as a help in choosing adequate online sales distribution channels.
Ključne riječi (engleski)
Jezikhrvatski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov zbornikaProceedings of FEB Zagreb 12th International Odyssey Conference on Economics and Business
Brojčani podacistr. 1041-1055
e-ISSN2671-132X
URN:NBNurn:nbn:hr:192:681649
Datum objave publikacije2021
SkupNaziv: 12th International Odyssey Conference on Economics and Business
Lokacija: Šibenik, Hrvatska
Organizator: Ekonomski fakultet Sveučilišta u Zagrebu
Datum početka: 2021-06-09
Datum završetka: 2021-06-12
Vrsta izlaganja: Predavanje
Vrsta resursaTekst
IzdavačUniversity of Zagreb, Faculty of Economics and Business
Mjesto izdavanjaZagreb
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2024-06-11 09:43:57