prikaz prve stranice dokumenta Research on the impact of social networks on consumer perception of business
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master's thesis
Research on the impact of social networks on consumer perception of business
Rijeka: University of Rijeka, Faculty of Economics and Business, 2024. urn:nbn:hr:192:191079
Špoljar, Dora Katarina
University of Rijeka
Faculty of Economics and Business

Institutional repository: Repository of the University of Rijeka, Faculty of Economics and Business

Cite this document

Špoljar, D. K. (2024). Research on the impact of social networks on consumer perception of business (Master's thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:191079

Špoljar, Dora Katarina. "Research on the impact of social networks on consumer perception of business." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:191079

Špoljar, Dora Katarina. "Research on the impact of social networks on consumer perception of business." Master's thesis, University of Rijeka, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:192:191079

Špoljar, D. K. (2024). 'Research on the impact of social networks on consumer perception of business', Master's thesis, University of Rijeka, Faculty of Economics and Business, accessed 22 November 2024, https://urn.nsk.hr/urn:nbn:hr:192:191079

Špoljar DK. Research on the impact of social networks on consumer perception of business [Master's thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2024 [cited 2024 November 22] Available at: https://urn.nsk.hr/urn:nbn:hr:192:191079

D. K. Špoljar, "Research on the impact of social networks on consumer perception of business", Master's thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:192:191079

Metadata
TitleResearch on the impact of social networks on consumer perception of business
AuthorDora Katarina Špoljar
MentorDavor Mance (mentor)
Committee memberDavor Mance (predsjednik povjerenstva)
Committee memberDejan Miljenović (član povjerenstva)
Committee memberSaša Čegar (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Economics and Business
Rijeka
Defense date and country2024-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
The topic of this paper is the impact of social media on business. It investigates how social media influences customer perceptions, purchasing decisions, and habits, and how these factors subsequently affect businesses. Social media platforms have gained immense popularity in recent years, and their influence continues to grow over time. Consequently, they have become an increasingly significant tool in business due to their extensive reach and the vast number of users they encompass. Social media can have both positive and negative impacts on business operations. On one hand, it can serve as a valuable advertising space and a powerful tool for customer engagement; on the other hand, it can also pose challenges and risks for businesses. This research explores the effects of social media on customer perception and, by extension, on business performance. The study was conducted through a survey, and the data collected will be presented using graphs and detailed explanations of the specific results obtained. Both descriptive statistics and inferential statistics are employed in this analysis, with Kendall’s Tau-b correlation used as an inferential method to assess the relationships between variables. The paper concludes with a summary that integrates the theoretical framework and the findings from the research, offering insights and recommendations based on the analysis.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:192:191079
Study programmeTitle: Business economics; specializations in: Finance, Entrepreneurship, Management, Finance and Accounting, Marketing, International Business, IT Business
Course: International Business
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra ekonomije (sveučilišni/a magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-11-21 17:44:59