The topic of this paper is the impact of social media on business. It investigates how social media influences customer perceptions, purchasing decisions, and habits, and how these factors subsequently affect businesses. Social media platforms have gained immense popularity in recent years, and their influence continues to grow over time. Consequently, they have become an increasingly significant tool in business due to their extensive reach and the vast number of users they encompass. Social media can have both positive and negative impacts on business operations. On one hand, it can serve as a valuable advertising space and a powerful tool for customer engagement; on the other hand, it can also pose challenges and risks for businesses. This research explores the effects of social media on customer perception and, by extension, on business performance. The study was conducted through a survey, and the data collected will be presented using graphs and detailed explanations of the specific results obtained. Both descriptive statistics and inferential statistics are employed in this analysis, with Kendall’s Tau-b correlation used as an inferential method to assess the relationships between variables. The paper concludes with a summary that integrates the theoretical framework and the findings from the research, offering insights and recommendations based on the analysis.