A customer makes his final decision on which product to buy based on many criteria and factors, and these factors and the social environment influence the purchase intention. It represents the customer's preference to choose and buy a particular product over other competing products. Various labels and certificates, which are usually found on the front of the packaging, can also have an impact on buying intention. They provide customers with additional information about the product itself, because when it comes to food, in most cases people can not onsume and taste 3 products with certificates and other labels have additional value. As they are an extremely important part of the packaging of food products (including cookies), this paper was looked at how and to what extent labels and certificates are linked to the final purchase decision (buying intention) 3 as a factor in the buying process. Here, theories related to consumer behavior and buying intention, an overview of different types of labels, positioning and strategies of labelling was given (for all before secondary dana sources were used) and survey research was conducted in the form of a survey experiment in an online environment were presented. A research problem was to investigate the effects of different labels on the packaging of „Fanola< tea cookies on customer's purchase intention. According to the analyzed research results, there is a partial impact on customers, but they are not convinced enough to make these tea cookies as a final choice. Certain certificates had a greater influence when they were present on the packaging, as well as certain customer preferences regarding the production method, the country of origin and the taste quality of the cookies. Another effect was insufficient consumer education about the certificates, combined with infrequent labels reading.