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undergraduate thesis
UTJECAJ OGLAŠAVANJA NA INTERENTU NA PONAŠANJE POTROŠAČA
Završni rad
Split: University of Split, Faculty of economics Split, 2017. urn:nbn:hr:124:385665
Ravlić, Mila
University of Split
Faculty of economics Split

Institutional repository: REFST

Cite this document

Ravlić, M. (2017). UTJECAJ OGLAŠAVANJA NA INTERENTU NA PONAŠANJE POTROŠAČA : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:385665

Ravlić, Mila. "UTJECAJ OGLAŠAVANJA NA INTERENTU NA PONAŠANJE POTROŠAČA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:385665

Ravlić, Mila. "UTJECAJ OGLAŠAVANJA NA INTERENTU NA PONAŠANJE POTROŠAČA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:385665

Ravlić, M. (2017). 'UTJECAJ OGLAŠAVANJA NA INTERENTU NA PONAŠANJE POTROŠAČA : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:385665

Ravlić M. UTJECAJ OGLAŠAVANJA NA INTERENTU NA PONAŠANJE POTROŠAČA : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:124:385665

M. Ravlić, "UTJECAJ OGLAŠAVANJA NA INTERENTU NA PONAŠANJE POTROŠAČA : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:385665

Metadata
TitleUTJECAJ OGLAŠAVANJA NA INTERENTU NA PONAŠANJE POTROŠAČA : Završni rad
AuthorMila Ravlić
MentorMirela Mihić (mentor)
MBZ: 220980
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog rada je utjecaj oglašavanja na Internetu na ponašanje potrošača koje je determinirano ne samo ovim, već i mnogim objašnjenima ostalih čimbenika. S obzirom na to glavni je cilj ovog rada analiza ponašanja potrošača s obzirom na razne oglase na Internetu koji se često pojavljuju. Empirijskim istraživanjem su stoga potkrijepljena teoretska objašnjenja putem rezultata dobivenih anketiranjem slučajnog uzorka. Pokazalo se da potrošači smatraju da je oglasima mjesto van glavnog sadržaja Internetske lokacije. Također isti ti oglasi često utječu na ponašanje potrošača, pa ih tako potiču na određene akcije kao što su informiranje ili kupnja oglašavanih proizvoda ili usluga. Potvrđuje se i stajalište potrošača kako je najuočljivije, a samim time i efikasno središnje pozicioniranje oglasa na Internetskim lokacijama. Sukladno dobivenim zaključcima istraživanja ponuđeni su i prijedlozi u cilju unaprjeđenja i poboljšanja oglašavanja na Internetu. Spomenuti se prijedlozi i smjernice tiču svih faza pri oglašavanju na Internetu, od analize tržišta do mjerenja i analize uspješnosti oglašavanja.
Abstract (english)
The subject of this paper is the influence of advertising on the Internet on consumer's behavior, which is determined not only by this, but also by many other explained factors. Given this, the main purpose of this paper is analysis of cosumer's behavior in view of the variety of online advertisements that appear frequently. Empirical research therefore supports theoretical explanations trough results obtained by random sampling. Consumers believe that ads should be out of the main content of the Internet site. Also, these ads often affect their behaviour, so they encourage them to take specific actions, such as informing or purchase of advertised products or services. It also confirms the cosumer's position as the most noticable, and thus efficient the central positioning of ads on Internet sites. In line with the findings of the research, proposals were also offered to improve the advertising on the Internet. The mentioned proposals and guidelines cover all the stages of advertising on the Internet, from market analysis to measurement and analysis of advertising performance.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:385665
Study programmeTitle: Small Enterprise Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-10-25 12:34:52