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undergraduate thesis
PRIMJENA CHATBOTOVA U HOTELIJERSKOM POSLOVANJU
završni rad
Split: University of Split, Faculty of economics Split, 2022. urn:nbn:hr:124:393164
Grgić, Ivan
University of Split
Faculty of economics Split

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Grgić, I. (2022). PRIMJENA CHATBOTOVA U HOTELIJERSKOM POSLOVANJU : završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:393164

Grgić, Ivan. "PRIMJENA CHATBOTOVA U HOTELIJERSKOM POSLOVANJU : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:393164

Grgić, Ivan. "PRIMJENA CHATBOTOVA U HOTELIJERSKOM POSLOVANJU : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2022. https://urn.nsk.hr/urn:nbn:hr:124:393164

Grgić, I. (2022). 'PRIMJENA CHATBOTOVA U HOTELIJERSKOM POSLOVANJU : završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:393164

Grgić I. PRIMJENA CHATBOTOVA U HOTELIJERSKOM POSLOVANJU : završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2022 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:124:393164

I. Grgić, "PRIMJENA CHATBOTOVA U HOTELIJERSKOM POSLOVANJU : završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:124:393164

Metadata
TitlePRIMJENA CHATBOTOVA U HOTELIJERSKOM POSLOVANJU : završni rad
AuthorIvan Grgić
MentorŽeljko Garača (mentor)
MBZ: 148451
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2022-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Brz napredak i razvoj umjetne inteligencije privlači mnogobrojne poslovne sektore da ju provode. Kao jedan od primjera UI chatbot se sve više počinje koristiti u sektorima marketinga, prodaje i hotelijerstva zbog svojih mogućnosti unaprijeđenja posla i njegove efikasnosti. Tipovi chatbotova se razlikuju ali svi imaju istu namjeru, a to je da kombinacijom ljudske snage i umjetne inteligencije postižemo najbolje moguće rezultate i ciljeve poduzeća. Prednosti nadjačavaju mane korištenja ovakvog poslovnog plana i u budućnosti će se pokazati kao pravo rješenje za poslovanje. Nije čudno kako hotelijersko poslovanje sve više preferira korištenje chatbota, odnosi s ljudima i njihovo zadovoljstvo prvi je plan uslužnih djelatnosti, pa ako postoji mogućnost da se ono dovede na višu razinu, to je jednostavna odluka.
Abstract (english)
The rapid progress and development of artificial intelligence is attracting numerous business sectors to implement it. As one of the examples, the UI chatbot is increasingly being used in the marketing, sales and hospitality sectors due to its possibilities for improving work and its efficiency. The types of chatbots differ, but they all have the same intention, which is to achieve the best possible results and company goals by combining human power and artificial intelligence. The advantages outweigh the disadvantages of using this kind of business plan and in the future it will prove to be the right solution for business. It is not surprising that the hotel business increasingly prefers the use of chatbots, relations with people and their satisfaction is the first plan of service activities, so if there is a possibility to bring it to a higher level, it is a simple decision.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:393164
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-17 09:16:19