prikaz prve stranice dokumenta Razvoj destinacije kroz strateški marketing: Unaprjeđenje ruralnog turizma u Splitsko-dalmatinskoj županiji
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undergraduate thesis
Razvoj destinacije kroz strateški marketing: Unaprjeđenje ruralnog turizma u Splitsko-dalmatinskoj županiji
Split: University of Split, Faculty of economics Split, 2024. urn:nbn:hr:124:212294
Ćosić, Mihaela
University of Split
Faculty of economics Split

Institutional repository: REFST

Cite this document

Ćosić, M. (2024). Razvoj destinacije kroz strateški marketing: Unaprjeđenje ruralnog turizma u Splitsko-dalmatinskoj županiji (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:212294

Ćosić, Mihaela. "Razvoj destinacije kroz strateški marketing: Unaprjeđenje ruralnog turizma u Splitsko-dalmatinskoj županiji." Undergraduate thesis, University of Split, Faculty of economics Split, 2024. https://urn.nsk.hr/urn:nbn:hr:124:212294

Ćosić, Mihaela. "Razvoj destinacije kroz strateški marketing: Unaprjeđenje ruralnog turizma u Splitsko-dalmatinskoj županiji." Undergraduate thesis, University of Split, Faculty of economics Split, 2024. https://urn.nsk.hr/urn:nbn:hr:124:212294

Ćosić, M. (2024). 'Razvoj destinacije kroz strateški marketing: Unaprjeđenje ruralnog turizma u Splitsko-dalmatinskoj županiji', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 02 January 2025, https://urn.nsk.hr/urn:nbn:hr:124:212294

Ćosić M. Razvoj destinacije kroz strateški marketing: Unaprjeđenje ruralnog turizma u Splitsko-dalmatinskoj županiji [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2024 [cited 2025 January 02] Available at: https://urn.nsk.hr/urn:nbn:hr:124:212294

M. Ćosić, "Razvoj destinacije kroz strateški marketing: Unaprjeđenje ruralnog turizma u Splitsko-dalmatinskoj županiji", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:124:212294

Metadata
TitleRazvoj destinacije kroz strateški marketing: Unaprjeđenje ruralnog turizma u Splitsko-dalmatinskoj županiji
AuthorMihaela Ćosić
MentorZoran Mihanović (mentor)
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2024-09-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cilj: Istražiti potencijal ruralnog turizma na području Dalmatinske zagore, Sinja, Imotskog i povijesne regije Poljičke Republike kao i utvrditi je li ovaj cilj financijski opravdan, a koje poteškoće pri ostvarenju mu se mogu naći na putu. Metode i ispitanici: U izradi rada koristili smo različite metode kojima smo dolazili do informacija, to su razne knjige, web istraživanje, usmene predaje i sl. To su načini kojima smo prikupili sekundarne podatke, a također je proveden i anketni upitnik kojim smo došli do direktnih informacija od samog stanovništva, postojećih poduzetnika i novih poduzetnika. U anketnom upitniku je sudjelovalo 111 ispitanika, gdje je većina bila ženskog roda i iznijeli su svoje mišljenje o trenutnom stanju kao i prijedloge za unaprjeđenje. Na osnovu provedenog istraživanja dolazimo do zaključka da se turistički rezultati poboljšavaju na području Dalmatinske zagore te da Imotska krajina ostvaruje najbolje turističke rezultate. Imotska krajina ima veliki potencijal za razvoj budući da obiluje prirodnim bogatstvima, kulturnom baštinom, znamenitostima te je nadaleko poznata po gostoljubivosti lokalnog stanovništva. I za sami kraj se može reći da postoji velika opravdanost za investiranje u ove krajeve i razvoj ruralnog turizma, ali bi prvenstveno morali poraditi na svom marketingu.
Abstract (english)
Objective: To analyse the potential of rural tourism in the area of the Dalmatian Hinterland, including Sinj, Imotski, and the historical region of the Poljica Republic, to determine whether this goal is financially justified and what difficulties may be encountered along the way. Methods and Participants: Various methods were used to gather information for this study, including books, web research and oral tradition. This way, secondary data were collected. A survey questionnaire was also conducted to obtain direct information from the local population and entrepreneurs. The survey included 111 participants, mostly females, who shared their opinions on the current trends in rural tourism and provided suggestions how to improve and increase rural tourism. Based on the research that has been conducted, it can be concluded that tourism statistics have been getting better in the Dalmatian hinterland and that the region of Imotski has the best tourist results. Still the region of Imotski has great potential for growth since the area is rich in natural beauties, cultural heritage, landmarks and it is well known for the hospitality of local people. Better cooperation between the state, local government and local people, as well as the education of future entrepreneurs, can lead to better results. Finally, it can be said that there is strong justification for investing in these areas and developing rural tourism, but efforts should primarily be made to improve marketing.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:212294
Study programmeTitle: Small enterprise management
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik (baccalaureus) ekonomije (prvostupnik (baccalaureus) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-09-16 11:38:52