Objective: To analyse the potential of rural tourism in the area of the Dalmatian Hinterland, including Sinj, Imotski, and the historical region of the Poljica Republic, to determine whether this goal is financially justified and what difficulties may be encountered along the way. Methods and Participants: Various methods were used to gather information for this study, including books, web research and oral tradition. This way, secondary data were collected. A survey questionnaire was also conducted to obtain direct information from the local population and entrepreneurs. The survey included 111 participants, mostly females, who shared their opinions on the current trends in rural tourism and provided suggestions how to improve and increase rural tourism. Based on the research that has been conducted, it can be concluded that tourism statistics have been getting better in the Dalmatian hinterland and that the region of Imotski has the best tourist results. Still the region of Imotski has great potential for growth since the area is rich in natural beauties, cultural heritage, landmarks and it is well known for the hospitality of local people. Better cooperation between the state, local government and local people, as well as the education of future entrepreneurs, can lead to better results. Finally, it can be said that there is strong justification for investing in these areas and developing rural tourism, but efforts should primarily be made to improve marketing.