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master's thesis
MARKETING STRATEGIJA U FUNKCIJI DIFERENCIJACIJE USTANOVE ZA ZDRAVSTVENU NJEGU
Diplomski rad
Split: University of Split, Faculty of economics Split, 2016. urn:nbn:hr:124:130688
Gojsalić, Ivica
University of Split
Faculty of economics Split

Institutional repository: REFST

Cite this document

Gojsalić, I. (2016). MARKETING STRATEGIJA U FUNKCIJI DIFERENCIJACIJE USTANOVE ZA ZDRAVSTVENU NJEGU : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:130688

Gojsalić, Ivica. "MARKETING STRATEGIJA U FUNKCIJI DIFERENCIJACIJE USTANOVE ZA ZDRAVSTVENU NJEGU : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:130688

Gojsalić, Ivica. "MARKETING STRATEGIJA U FUNKCIJI DIFERENCIJACIJE USTANOVE ZA ZDRAVSTVENU NJEGU : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:130688

Gojsalić, I. (2016). 'MARKETING STRATEGIJA U FUNKCIJI DIFERENCIJACIJE USTANOVE ZA ZDRAVSTVENU NJEGU : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 22 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:130688

Gojsalić I. MARKETING STRATEGIJA U FUNKCIJI DIFERENCIJACIJE USTANOVE ZA ZDRAVSTVENU NJEGU : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2016 [cited 2024 December 22] Available at: https://urn.nsk.hr/urn:nbn:hr:124:130688

I. Gojsalić, "MARKETING STRATEGIJA U FUNKCIJI DIFERENCIJACIJE USTANOVE ZA ZDRAVSTVENU NJEGU : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:124:130688

Metadata
TitleMARKETING STRATEGIJA U FUNKCIJI DIFERENCIJACIJE USTANOVE ZA ZDRAVSTVENU NJEGU : Diplomski rad
AuthorIvica Gojsalić
MentorNeven Šerić (mentor)
MBZ: 284496
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2016-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Privatne i komercijalno fokusirane ustanove za zdravstvenu njegu predstavljaju novost na tržištu usluga tranzicijskih zemalja. Konkurencija još uvijek nije posebno izražena, tako da samo rijetki subjekti svoje poslovanje temelje na marketingu. Strategija marketinga u upravljanju tržišnim imidžom takve ustanove je od iznimnog značaja. Upravo kroz strategiju marketinga moguće je efikasno se pozicionirati i diferencirati od konkurencije. Rad je temeljen upravo na istraživanju mogućnosti primjene strategije marketinga u cilju više diferencijacije ustanove za zdravstvenu njegu. Subjekt obrađen u praktičnom dijelu rada, ustanova – dom Vita je odabran zbog jasne vizije i misije, te strategija marketinga kojima se želi jasno diferencirati od konkurencije.
Abstract (english)
Commercially oriented health institutions for senior citizens are rare in transition markets nowadays. Competition is weak, so this bussines is rarely based on marketing strategies. However, for a health intitution's image the marketing strategy is of vital importance. Through the marketing strategy a health institution can create a brand, distinguishing itself from the competition. This document is based on the research of a marketing strategy application in a health institution. The research was conducted in Vita health institution for senior citizens, which is clearly attempting to distinguish itself in this particular field of service.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:130688
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-11-10 12:25:48