prikaz prve stranice dokumenta Utjecaj društveno odgovornog poslovanja maloprodavača sportskih marki na privlačenje kupaca
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master's thesis
Utjecaj društveno odgovornog poslovanja maloprodavača sportskih marki na privlačenje kupaca
Zagreb: University of Zagreb, Faculty of Economics and Business, 2023. urn:nbn:hr:148:019070
Baković, Ana
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

Cite this document

Baković, A. (2023). Utjecaj društveno odgovornog poslovanja maloprodavača sportskih marki na privlačenje kupaca (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:019070

Baković, Ana. "Utjecaj društveno odgovornog poslovanja maloprodavača sportskih marki na privlačenje kupaca." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:019070

Baković, Ana. "Utjecaj društveno odgovornog poslovanja maloprodavača sportskih marki na privlačenje kupaca." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:019070

Baković, A. (2023). 'Utjecaj društveno odgovornog poslovanja maloprodavača sportskih marki na privlačenje kupaca', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 12 January 2025, https://urn.nsk.hr/urn:nbn:hr:148:019070

Baković A. Utjecaj društveno odgovornog poslovanja maloprodavača sportskih marki na privlačenje kupaca [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2023 [cited 2025 January 12] Available at: https://urn.nsk.hr/urn:nbn:hr:148:019070

A. Baković, "Utjecaj društveno odgovornog poslovanja maloprodavača sportskih marki na privlačenje kupaca", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:148:019070

Metadata
TitleUtjecaj društveno odgovornog poslovanja maloprodavača sportskih marki na privlačenje kupaca
Title (english)The influence of socially responsible business of sports brand retailers on attracting customers
AuthorAna Baković
MentorSanda Soucie (mentor)
Committee memberKristina Petljak (predsjednik povjerenstva)
Committee memberAndrea Lučić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2023-04-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
U radu je pojašnjen pojam društveno odgovornog poslovanja te njegova primjena u maloprodaji sportskih marki. Prikazana je definicija pojma i aktivnosti koje se nalaze u sklopu društveno odgovornog poslovanja. Nadalje su prikazane aktivnosti u sklopu društvene, ekonomske i ekološke komponente te primjeri navedenih aktivnosti maloprodavača sportskih marki. Prikazana je usmjerenost na zajednicu poduzeća Nike Inc., Adidasov pristup upravljanja opskrbnim lancem te ekološka održivost poduzeća Puma kao primjeri uspješnog društveno odgovornog poslovanja na maloprodajnom tržištu sportskih marki. Kao instrument istraživačkog dijela rada korišten je online anketni upitnik kojim smo dobili podlogu za donošenje zaključaka na temu društveno odgovornog poslovanja sportskih marki na privlačenje kupaca.
Abstract (english)
The paper explains the concept of socially responsible business and its application in the retail of sports brands. The definition of the term and activities that are part of socially responsible business are presented. Furthermore, the activities within the social, economic and ecological components and examples of the aforementioned activities of sports brand retailers are presented. Nike Inc.'s focus on community, Adidas' supply chain management approach, and Puma's environmental sustainability are presented as examples of successful corporate social responsibility in the sports brand retail market. As an instrument of the research part of the work, an online survey questionnaire was used, with which we obtained a basis for drawing conclusions on the topic of socially responsible business of sports brands to attract customers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:019070
Study programmeTitle: Management and retail marketing
Study programme type: professional
Study level: specialist graduate
Academic / professional title: magistar ekonomije/magistra ekonomije (magistar ekonomije/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-04-19 14:29:43