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undergraduate thesis
Percepcija potrošača o ugostiteljskim franšizama u Hrvatskoj
Zagreb: University of Zagreb, Faculty of Economics and Business, 2023. urn:nbn:hr:148:277267
Vrbanić, Matej
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

Cite this document

Vrbanić, M. (2023). Percepcija potrošača o ugostiteljskim franšizama u Hrvatskoj (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:277267

Vrbanić, Matej. "Percepcija potrošača o ugostiteljskim franšizama u Hrvatskoj." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:277267

Vrbanić, Matej. "Percepcija potrošača o ugostiteljskim franšizama u Hrvatskoj." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:277267

Vrbanić, M. (2023). 'Percepcija potrošača o ugostiteljskim franšizama u Hrvatskoj', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 04 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:277267

Vrbanić M. Percepcija potrošača o ugostiteljskim franšizama u Hrvatskoj [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2023 [cited 2024 November 04] Available at: https://urn.nsk.hr/urn:nbn:hr:148:277267

M. Vrbanić, "Percepcija potrošača o ugostiteljskim franšizama u Hrvatskoj", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:148:277267

Metadata
TitlePercepcija potrošača o ugostiteljskim franšizama u Hrvatskoj
Title (english)Consumer perception of hospitality franchises in Croatia
AuthorMatej Vrbanić
MentorKristina Petljak (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2023-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Franšizing je popularan način proširenja poslovanja i uspostavljanja partnerstava u različitim industrijama. To omogućuje vlasniku uspješnog poslovnog koncepta (davatelju franšize) da dodijeli prava i znanje drugoj strani (primatelju franšize) kako bi vodila vlastito poslovanje pod prepoznatljivom markom. U ovom završnom radu se istražuje povijest, ključne komponente, prednosti i izazove franšizinga te se ističe njegov značaj u suvremenom poslovnom okruženju. Također će se istražiti percepcija potrošača putem studije slučaja na temelju franšize Dominos Pizza i putem upitnika kojim će se istražiti iskustva potrošača na hrvatskom tržištu.
Abstract (english)
Franchising is a popular way to expand business and establish partnerships in different industries. This allows the owner of a successful business concept (the franchisor) to grant the rights and know-how to another party (the franchisee) to run their own business under a recognizable brand. This final work examines the history, key components, advantages and challenges of franchising and highlights its importance in the modern business environment. Consumer perception will also be investigated through a case study of Dominos Pizza franchise and through a survey that will seek to find the experiences of consumers on the Croatian market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:277267
Study programmeTitle: Business Economics; specializations in: Trade Business Operations, Tourism Business Operations, Accounting and Finances, Business Secretary
Course: Accounting and Finances
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-09-14 12:27:56