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undergraduate thesis
Utjecaj online recenzija na reputaciju i poslovne rezultate poduzeća
Zagreb: University of Zagreb, Faculty of Economics and Business, 2023. urn:nbn:hr:148:621668
Jović, Katarina
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

Cite this document

Jović, K. (2023). Utjecaj online recenzija na reputaciju i poslovne rezultate poduzeća (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:621668

Jović, Katarina. "Utjecaj online recenzija na reputaciju i poslovne rezultate poduzeća." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:621668

Jović, Katarina. "Utjecaj online recenzija na reputaciju i poslovne rezultate poduzeća." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:621668

Jović, K. (2023). 'Utjecaj online recenzija na reputaciju i poslovne rezultate poduzeća', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 03 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:621668

Jović K. Utjecaj online recenzija na reputaciju i poslovne rezultate poduzeća [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2023 [cited 2024 November 03] Available at: https://urn.nsk.hr/urn:nbn:hr:148:621668

K. Jović, "Utjecaj online recenzija na reputaciju i poslovne rezultate poduzeća", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:148:621668

Metadata
TitleUtjecaj online recenzija na reputaciju i poslovne rezultate poduzeća
Title (english)Impact of online reviews on reputation and business results of a company
AuthorKatarina Jović
MentorKristina Petljak (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2023-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Online recenzije su jedan od najvažnijih čimbenika koje utječu na stvaranje mišljenja korisnika i odluke o kupnji. One su jedan od glavnih pokazatelja poslovanja poduzeća i oblikuju njezinu reputaciju. U završnome radu je objašnjena reputacija, važnost reputacije te primjeri njezine važnosti. Razvoj samih online recenzija i važne platforme kojima poduzeća dobivaju povratne informacije korisnika su prikazane su u samome radu. Intervjuiranjem različitih poduzeća objašnjeno je kako njihovom poslovanju doprinose recenzije i koliko su im one važne. Analizom rezultata utvrđeno je da online recenzije uvelike pridonose razvoju poduzeća i jedan su od glavnih izvora informacija o željama i potrebama kupaca.
Abstract (english)
Online reviews are one of the most important factors in creating user's opinion and their purchasing decisions. They are one of the main indicators of company's business and it shapes company's reputation. The undergraduate thesis explains reputation itself, the importance of reputation and examples of its importance. In the thesis are described the development of online reviews and important platforms where companies receive user feedback. Interviews with different companies explain, how reviews contribute to their work and how important they are to them. The analysis of the results found out that online reviews greatly contribute to the development of companies and are one of the main sources of information about customers' wishes and needs.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:621668
Study programmeTitle: Business Economics; specializations in: Trade Business Operations, Tourism Business Operations, Accounting and Finances, Business Secretary
Course: Trade Business Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-09-14 17:01:46