prikaz prve stranice dokumenta Importance of benchmarking in creating sustainable marketing strategy
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undergraduate thesis
Importance of benchmarking in creating sustainable marketing strategy
Zagreb: University of Zagreb, Faculty of Economics and Business, 2023. urn:nbn:hr:148:487426
Renko, Nika
University of Zagreb
Faculty of Economics and Business
Department of Marketing

Institutional repository: REPEFZG

Cite this document

Renko, N. (2023). Importance of benchmarking in creating sustainable marketing strategy (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:487426

Renko, Nika. "Importance of benchmarking in creating sustainable marketing strategy." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:487426

Renko, Nika. "Importance of benchmarking in creating sustainable marketing strategy." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:487426

Renko, N. (2023). 'Importance of benchmarking in creating sustainable marketing strategy', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 26 June 2024, https://urn.nsk.hr/urn:nbn:hr:148:487426

Renko N. Importance of benchmarking in creating sustainable marketing strategy [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2023 [cited 2024 June 26] Available at: https://urn.nsk.hr/urn:nbn:hr:148:487426

N. Renko, "Importance of benchmarking in creating sustainable marketing strategy", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:148:487426

Metadata
TitleImportance of benchmarking in creating sustainable marketing strategy
AuthorNika Renko
MentorMirko Palić (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Marketing)
Zagreb
Defense date and country2023-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
With increasing competition and changing consumer demands, organizations need to adopt sustainable marketing practices to ensure long-term success. Benchmarking, as a strategic tool, enables companies to analyze their competitors, identify industry best practices, and improve their own marketing efforts. Since consumers increasingly have shown interests in environmental, social and governance sustainability, the practice of sustainable marketing should include consideration of sustainability issues. Sustainable marketing requires companies to consider the environmental and social consequences of their business models in a long-term. The purpose of this thesis is to investigate the role of benchmarking in improving marketing strategy in a sustainable way. The research methodology includes a case study approach investigating successful implementation of benchmarking in improving sustainable marketing strategy in two successful companies from different industries. The results confirmed.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:148:487426
Study programmeTitle: Business Economics in English
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije (sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Created on2023-09-27 09:39:57