prikaz prve stranice dokumenta Importance of benchmarking in creating sustainable marketing strategy
Pristup svim korisnicima iz sustava znanosti i visokog obrazovanja RH
završni rad
Importance of benchmarking in creating sustainable marketing strategy
Zagreb: Sveučilište u Zagrebu, Ekonomski fakultet, 2023. urn:nbn:hr:148:487426
Renko, Nika
Sveučilište u Zagrebu
Ekonomski fakultet
Katedra za marketing

Institucijski repozitorij: REPEFZG

Citirajte ovaj rad

Renko, N. (2023). Importance of benchmarking in creating sustainable marketing strategy (Završni rad). Zagreb: Sveučilište u Zagrebu, Ekonomski fakultet. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:148:487426

Renko, Nika. "Importance of benchmarking in creating sustainable marketing strategy." Završni rad, Sveučilište u Zagrebu, Ekonomski fakultet, 2023. https://urn.nsk.hr/urn:nbn:hr:148:487426

Renko, Nika. "Importance of benchmarking in creating sustainable marketing strategy." Završni rad, Sveučilište u Zagrebu, Ekonomski fakultet, 2023. https://urn.nsk.hr/urn:nbn:hr:148:487426

Renko, N. (2023). 'Importance of benchmarking in creating sustainable marketing strategy', Završni rad, Sveučilište u Zagrebu, Ekonomski fakultet, citirano: 25.12.2024., https://urn.nsk.hr/urn:nbn:hr:148:487426

Renko N. Importance of benchmarking in creating sustainable marketing strategy [Završni rad]. Zagreb: Sveučilište u Zagrebu, Ekonomski fakultet; 2023 [pristupljeno 25.12.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:148:487426

N. Renko, "Importance of benchmarking in creating sustainable marketing strategy", Završni rad, Sveučilište u Zagrebu, Ekonomski fakultet, Zagreb, 2023. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:148:487426

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:148:487426
Podaci o radu
NaslovImportance of benchmarking in creating sustainable marketing strategy
AutorNika Renko
MentorMirko Palić (mentor)
Ustanova koja je dodijelila
akademski / stručni stupanj		Sveučilište u Zagrebu
Ekonomski fakultet
(Katedra za marketing)
Zagreb
Datum i država obrane2023-09-26, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Marketing
Sažetak
With increasing competition and changing consumer demands, organizations need to adopt sustainable marketing practices to ensure long-term success. Benchmarking, as a strategic tool, enables companies to analyze their competitors, identify industry best practices, and improve their own marketing efforts. Since consumers increasingly have shown interests in environmental, social and governance sustainability, the practice of sustainable marketing should include consideration of sustainability issues. Sustainable marketing requires companies to consider the environmental and social consequences of their business models in a long-term. The purpose of this thesis is to investigate the role of benchmarking in improving marketing strategy in a sustainable way. The research methodology includes a case study approach investigating successful implementation of benchmarking in improving sustainable marketing strategy in two successful companies from different industries. The results confirmed.
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:148:487426
Studijski programNaziv: Bachelor Degree in Business
Vrsta studija: sveučilišni
Stupanj studija: preddiplomski
Akademski / stručni naziv: sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije (univ.bacc.oec.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaPristup svim korisnicima iz sustava znanosti i visokog obrazovanja RH
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2023-09-27 09:39:57