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master's thesis
Digitalna transformacija u službi maloprodaje
Zagreb: University of Zagreb, Faculty of Economics and Business, 2023. urn:nbn:hr:148:041169
Šutalo, Lucija
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

Cite this document

Šutalo, L. (2023). Digitalna transformacija u službi maloprodaje (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:041169

Šutalo, Lucija. "Digitalna transformacija u službi maloprodaje." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:041169

Šutalo, Lucija. "Digitalna transformacija u službi maloprodaje." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:041169

Šutalo, L. (2023). 'Digitalna transformacija u službi maloprodaje', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 11 January 2025, https://urn.nsk.hr/urn:nbn:hr:148:041169

Šutalo L. Digitalna transformacija u službi maloprodaje [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2023 [cited 2025 January 11] Available at: https://urn.nsk.hr/urn:nbn:hr:148:041169

L. Šutalo, "Digitalna transformacija u službi maloprodaje", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:148:041169

Metadata
TitleDigitalna transformacija u službi maloprodaje
Title (english)Digital transformation in retail services
AuthorLucija Šutalo
MentorTomislav Baković (mentor)
Committee memberTomislav Baković (predsjednik povjerenstva)
Committee memberMate Damić (član povjerenstva)
Committee memberInes Dužević (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2023-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Digitalna transformacija u službi maloprodaje podrazumijeva gledanje dalje od nužnih poboljšanja i promišljanja o procesima te stvaranje povezanog angažmana omogućenog smislenom primjenom tehnologije. Ne radi se samo o usmjerenosti na kupca, agilnosti, inovacijama, podatkovnoj inteligenciji i novim prijedlozima vrijednosti, već i o racionalizaciji procesa, smanjenju troškova i poboljšanju učinkovitosti procesa, kao i postizanju zadovoljstva krajnjih kupaca. Budući da se pravila poslovanja uvelike mijenjaju, trgovci na malo moraju promisliti svaki aspekt njihovog poslovanja – od nabave i strategije cijena do planiranja zaliha, obuke zaposlenika i kupaca, upravljanja iskustvom, kao i stavljanja spomenutog u službu digitalne transformacije bez koje je danas potpuno nemoguće zamisliti uspješno poslovanje.
Abstract (english)
Digital transformation in the service of retail means looking beyond necessary improvements and thinking about processes and creating connected engagement enabled by the meaningful application of technology. It is not only about customer focus, agility, innovation, data intelligence and new value propositions, but also about streamlining processes, reducing costs and improving process efficiency, as well as achieving end customer satisfaction. Because the rules of business are changing so much, retailers have to rethink every aspect of their business - from procurement and pricing strategy to inventory planning, employee and customer training, experience management, as well as putting the aforementioned at the service of digital transformation, which is completely impossible to imagine without today. successful business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:041169
Study programmeTitle: Management and retail marketing
Study programme type: professional
Study level: specialist graduate
Academic / professional title: magistar ekonomije/magistra ekonomije (magistar ekonomije/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-10-02 11:14:10