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undergraduate thesis
Analiza specifičnosti marketinških strategija poduzeća British American Tobacco u Adria regiji
Zagreb: University of Zagreb, Faculty of Economics and Business, 2024. urn:nbn:hr:148:040670
Jaram, Ivan
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Jaram, I. (2024). Analiza specifičnosti marketinških strategija poduzeća British American Tobacco u Adria regiji (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:040670

Jaram, Ivan. "Analiza specifičnosti marketinških strategija poduzeća British American Tobacco u Adria regiji." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:040670

Jaram, Ivan. "Analiza specifičnosti marketinških strategija poduzeća British American Tobacco u Adria regiji." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:040670

Jaram, I. (2024). 'Analiza specifičnosti marketinških strategija poduzeća British American Tobacco u Adria regiji', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:040670

Jaram I. Analiza specifičnosti marketinških strategija poduzeća British American Tobacco u Adria regiji [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2024 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:148:040670

I. Jaram, "Analiza specifičnosti marketinških strategija poduzeća British American Tobacco u Adria regiji", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:148:040670

Metadata
TitleAnaliza specifičnosti marketinških strategija poduzeća British American Tobacco u Adria regiji
Title (english)Analysis of the uniqueness of British American Tobacco's marketing strategies in the Adria region
AuthorIvan Jaram
MentorRužica Brečić (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2024-02-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom završnom radu provedena je detaljna analiza marketinških strategija duhanskog poduzeća British American Tobacco s fokusom na Adria regiju. Adria regiju predstavljaju zemlje s različitim kulturnim pozadinama, regulatornim okruženjima i obrascima potrošnje duhana. Ovaj jedinstveni kontekst pruža zanimljivu priliku za ispitivanje marketinških strategija koje koriste duhanska poduzeća i njihov utjecaj na potrošače, društvene norme i gospodarski rast. Usporedbom BAT-ovih marketinških strategija s onima njegovih konkurenata („BIG 4“) postiže se sveobuhvatan uvid u dinamiku unutar industrije. Cilj rada je istaknuti jedinstvene i učinkovite strategije koje primjenjuje BAT u Adria regiji, izdvajajući ga od konkurencije i pridonoseći njegovom uspjehu na tržištu.
Abstract (english)
In this final paper, a detailed analysis of the marketing strategies of the tobacco company British American Tobacco was carried out with a focus on the Adria region. The Adria region is represented by countries with different cultural backgrounds, regulatory environments and tobacco consumption patterns. This unique context provides an interesting opportunity to examine the marketing strategies used by tobacco companies and their impact on consumers, social norms, and economic growth. Comparing BAT's marketing strategies with those of its competitors ("BIG 4") provides a comprehensive insight into the dynamics within the industry. The aim of the paper is to highlight the unique and effective strategies applied by BAT in the Adria region, setting it apart from the competition and contributing to its success on the market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:040670
Study programmeTitle: Economics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica ekonomije (sveučilišni/a prvostupnik/prvostupnica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-03-10 19:18:58