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master's thesis
Zadovoljstvo korisnika novom poštanskom uslugom
Zagreb: University of Zagreb, Faculty of Economics and Business, 2024. urn:nbn:hr:148:645636
Müller, Martin
University of Zagreb
Faculty of Economics and Business
Department of Marketing

Institutional repository: REPEFZG

Cite this document

Müller, M. (2024). Zadovoljstvo korisnika novom poštanskom uslugom (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:645636

Müller, Martin. "Zadovoljstvo korisnika novom poštanskom uslugom." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:645636

Müller, Martin. "Zadovoljstvo korisnika novom poštanskom uslugom." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:645636

Müller, M. (2024). 'Zadovoljstvo korisnika novom poštanskom uslugom', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 06 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:645636

Müller M. Zadovoljstvo korisnika novom poštanskom uslugom [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2024 [cited 2024 November 06] Available at: https://urn.nsk.hr/urn:nbn:hr:148:645636

M. Müller, "Zadovoljstvo korisnika novom poštanskom uslugom", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:148:645636

Metadata
TitleZadovoljstvo korisnika novom poštanskom uslugom
Title (english)User satisfaction with the new postal service
AuthorMartin Müller
MentorMiroslav Mandić (mentor)
Committee memberMiroslav Mandić (predsjednik povjerenstva)
Committee memberMirko Palić (član povjerenstva)
Committee memberTihomir Vranešević (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Marketing)
Zagreb
Defense date and country2024-07-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Istraživanje u ovom diplomskom radu fokusirano je na analizi čimbenika koji utječu na zadovoljstvo korisnika paketomata, poput opipljivosti, dostupnosti, sigurnosti i pouzdanosti s posebnim naglaskom na razumijevanje sveukupnog zadovoljstva korisnika te njihovih preferencija i doživljaja. Glavni cilj rada bio je istražiti koji elementi utječu na zadovoljstvo korisnika. Istraživanjem se željelo utvrditi što korisnici smatraju važnim kod korištenja usluge paketomata te koliko su zadovoljni pojedinim elementima usluge. Kroz kvantitativno istraživanje na uzorku od 106 korisnika paketomata, istraženi su razina zadovoljstva i čimbenici koji oblikuju njihovo iskustvo. Razumijevanje ovih čimbenika ključno je za unapređenje usluge paketomata i povećanje zadovoljstva korisnika. Istraživanje je pokazalo da su korisnici generalno zadovoljni uslugom paketomata, posebno u aspektima sigurnosti i opipljivosti, a dostupnost paketomata se pokazuje kao područje s najviše prostora za poboljšanje.
Abstract (english)
The research in this thesis focuses on analyzing the factors that influence user satisfaction with parcel lockers, such as tangibility, accessibility, security, and reliability, with a particular emphasis on understanding overall user satisfaction, preferences, and experiences. The main objective of the study was to investigate the elements that affect user satisfaction. The research aimed to determine what users consider important when using parcel locker services and how satisfied they are with individual elements of the service. Through quantitative research on a sample of 106 parcel locker users, the level of satisfaction and the factors shaping their experience were examined. Understanding these factors is crucial for improving parcel locker services and increasing user satisfaction. The research showed that users are generally satisfied with the parcel locker service, especially in terms of security and tangibility, while accessibility emerged as the area with the most room for improvement.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:645636
Study programmeTitle: Business economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Created on2024-07-02 22:26:15