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master's thesis
Uloga društvenih mreža u promociji noćnih klubova
Zagreb: University of Zagreb, Faculty of Economics and Business, 2024. urn:nbn:hr:148:837547
Vidović, Dominik
University of Zagreb
Faculty of Economics and Business
Department of Marketing

Institutional repository: REPEFZG

Cite this document

Vidović, D. (2024). Uloga društvenih mreža u promociji noćnih klubova (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:837547

Vidović, Dominik. "Uloga društvenih mreža u promociji noćnih klubova." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:837547

Vidović, Dominik. "Uloga društvenih mreža u promociji noćnih klubova." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:837547

Vidović, D. (2024). 'Uloga društvenih mreža u promociji noćnih klubova', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 28 September 2024, https://urn.nsk.hr/urn:nbn:hr:148:837547

Vidović D. Uloga društvenih mreža u promociji noćnih klubova [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2024 [cited 2024 September 28] Available at: https://urn.nsk.hr/urn:nbn:hr:148:837547

D. Vidović, "Uloga društvenih mreža u promociji noćnih klubova", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:148:837547

Metadata
TitleUloga društvenih mreža u promociji noćnih klubova
Title (english)The role of social networks in the promotion of night clubs
AuthorDominik Vidović
MentorIrena Pandža Bajs (mentor)
Committee memberSunčana Piri Rajh (predsjednik povjerenstva)
Committee memberSandra Horvat (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Marketing)
Zagreb
Defense date and country2024-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Diplomski rad se bavi ulogom društvenih mreža u promociji noćnih klubova. Cilj istraživanja je razumjeti načine na koje promotori noćnih klubova koriste društvene mreže te identificirati koje platforme su najučinkovitije u privlačenju posjetitelja. Rad daje pregled povijesnog razvoja noćnih klubova, njihovu tipologiju i ciljnu publiku. Analiziraju se strategije promocije noćnih klubova na društvenim mrežama, s posebnim naglaskom na ulogu promotora. Razmatraju se prednosti i nedostaci promocije putem društvenih mreža te se istražuje njihov utjecaj na donošenje potrošačkih odluka. Empirijsko istraživanje provedeno je kroz intervjue s promotorima noćnih klubova kako bi se dobio uvid u njihove strategije i percepciju učinkovitosti različitih platformi. Rezultati pokazuju da su Facebook i Instagram ključne platforme za promociju, dok se uloga promotora transformira u sveobuhvatnu poziciju digitalnog marketera. Budućnost promocije noćnih klubova na društvenim mrežama obilježena je integracijom novih tehnologija poput proširene i virtualne stvarnosti, personalizacijom sadržaja te primjenom umjetne inteligencije za optimizaciju marketinških strategija.
Abstract (english)
The thesis deals with the role of the social network in the promotion of night clubs. The goal of the research is to think about which nightclub promoters use social networks and identify which platforms are the most successful in attractive dining. The paper provides an overview of the historical development of noctich clubs, their typology and target audience. The promotion strategies of night clubs are analyzed on sociological aspects, with special emphasis on the promoters' motives. The problems and shortcomings of promotion through the network are being considered, and their services are being replaced by požešte services. Empirical development is carried out through interviews with nightclub promoters in order to gain insight into their strategies and perceptions of the effectiveness of different platforms. The results show that Facebook and Instagram are key platforms for promotion, while promoting the transformation of the position of the digital marketer. The future of nightclub promotion on social networks is marked by the integration of new technologies such as augmented and virtual reality, content personalization and the use of artificial intelligence to optimize marketing strategies.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:837547
Study programmeTitle: Business economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-09-23 09:12:16