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graduate thesis
Izazovi i specifičnosti digitalizirane kupovine u pametnim prodavaonicama
Zagreb: University of Zagreb, Faculty of Economics and Business, 2024. urn:nbn:hr:148:319428
Perić, Matko
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

Cite this document

Perić, M. (2024). Izazovi i specifičnosti digitalizirane kupovine u pametnim prodavaonicama (Graduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:319428

Perić, Matko. "Izazovi i specifičnosti digitalizirane kupovine u pametnim prodavaonicama." Graduate thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:319428

Perić, Matko. "Izazovi i specifičnosti digitalizirane kupovine u pametnim prodavaonicama." Graduate thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:319428

Perić, M. (2024). 'Izazovi i specifičnosti digitalizirane kupovine u pametnim prodavaonicama', Graduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:319428

Perić M. Izazovi i specifičnosti digitalizirane kupovine u pametnim prodavaonicama [Graduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2024 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:148:319428

M. Perić, "Izazovi i specifičnosti digitalizirane kupovine u pametnim prodavaonicama", Graduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:148:319428

Metadata
TitleIzazovi i specifičnosti digitalizirane kupovine u pametnim prodavaonicama
Title (english)Challenges and specificities of digitalized shopping in smart stores
AuthorMatko Perić
MentorKristina Petljak (mentor)
Committee memberIvana Štulec (član povjerenstva)
Committee memberDora Naletina (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2024-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U radu se objašnjavaju teorijske odrednice pametnih prodavaonica i analizira pametna prodavaonica Konzum Smart s naglaskom na njezinu tehnološku infrastrukturu. Posebna pažnja je posvećena opisu zadovoljstva kupaca digitaliziranom kupovinom, odnosno personalizacijom kupnje. Naglašava se važnost inovacijske kupnje u prodavaonici Smart Konzum u kontekstu postizanja konkurentne prednosti i važnosti digitalne transformacije poslovanja prodavaonice na malo. Provedeno istraživanje je pokazalo kako ispitanici smatraju da Konzum Smart nema prednost nad klasičnom prodavaonicom te ispitanici nisu u potpunosti zadovoljni cijenama i kvalitetom proizvoda. Rezultati pokazuju kako ispitanicima nedostaje osobna komunikacija s osobljem prodavaonica. Većina ispitanika dala je prosječnu ocjenu u vezi uređenja prodavaonice, dok najveći dio ispitanika smatra kako Konzum Smart ne pruža u većoj mjeri detaljne informacije o proizvodu/usluzi. Rezultati istraživanja pokazali su kako je bilo problema prilikom transakcija. Efikasan transakcijski proces u pametnim prodavaonicama bitan je za pružanje profesionalnog korisničkog iskustva i održavanje konkurentske prednosti koju takve prodavaonice žele ponuditi.
Abstract (english)
The paper explains the theoretical determinants of smart stores and analyzes the smart store Konzum Smart with an emphasis on its technological infrastructure. Special attention is paid to the description of customer satisfaction with digital shopping, i.e. shopping personalization. The importance of innovative shopping in the Smart Konzum store is emphasized in the context of achieving a competitive advantage and the importance of digital transformation of the retail store's operations. The conducted research showed that the respondents think that Konzum Smart has no advantage over the classic store and that the respondents are not completely satisfied with the prices and quality of the products. The results show that respondents lack personal communication with store staff. The majority of respondents gave an average rating regarding the layout of the store, while the majority of respondents believe that Konzum Smart does not provide much detailed information about the product/service. The research results showed that there were problems during transactions. An efficient transaction process in smart stores is essential for providing a professional customer experience and maintaining the competitive advantage that such stores want to offer.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:319428
Study programmeTitle: Management and retail marketing
Study programme type: professional
Study level: graduate
Academic / professional title: magistar ekonomije/magistra ekonomije (magistar ekonomije/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2024-09-26 17:03:02