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master's thesis
Ponašanje i preferencije mladih roditelja kao kupaca ekoloških proizvoda
Zagreb: University of Zagreb, Faculty of Economics and Business, 2015. urn:nbn:hr:148:664441
Gorički, Željka
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Gorički, Ž. (2015). Ponašanje i preferencije mladih roditelja kao kupaca ekoloških proizvoda (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:664441

Gorički, Željka. "Ponašanje i preferencije mladih roditelja kao kupaca ekoloških proizvoda." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:664441

Gorički, Željka. "Ponašanje i preferencije mladih roditelja kao kupaca ekoloških proizvoda." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:664441

Gorički, Ž. (2015). 'Ponašanje i preferencije mladih roditelja kao kupaca ekoloških proizvoda', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:664441

Gorički Ž. Ponašanje i preferencije mladih roditelja kao kupaca ekoloških proizvoda [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2015 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:148:664441

Ž. Gorički, "Ponašanje i preferencije mladih roditelja kao kupaca ekoloških proizvoda", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:148:664441

Metadata
TitlePonašanje i preferencije mladih roditelja kao kupaca ekoloških proizvoda
Title (english)Behavior and preferences of young parents as buyers of organic products
AuthorŽeljka Gorički
MentorKristina Petljak (mentor)
Committee memberSanda Renko (predsjednik povjerenstva)
Committee memberIvana Štulec (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2015-10-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
U vremenu kada zdravlje postaje sve važnije primjetan je trend porasta prodaje ekoloških proizvoda, a samim time i unaprjeđenje životnog standarda bez obzira na krizu. Prema Zakonu o ekološkoj proizvodnji ekološki proizvod je proizvod dobiven kroz sustav ekološke poljoprivrede tj. bez upotrebe umjetnih gnojiva, kemikalija, pesticida. Danas potrošači sve više potražuju ekološke proizvode zbog očuvanja zdravlja, i to ne samo zbog svog zdravlja, nego i zdravlja svoje djece, zajednice i okoliša. Želja svakog roditelja je da održi svoje dijete sigurnim i zdravim, pa se sve više roditelja odlučuje i odabire najprirodnije proizvode za svoju obitelj. Osim hrane i organskog pamuka, postoje mnogi drugi ekološki proizvodi kao što su razna kozmetička sredstva, zamjenska mliječna hrana za bebe, oprema za interijere, dječje igračke itd. Primarno istraživanje koje je provedeno na mladim roditeljima je pokazalo da stavovi potrošača prema ekološkim proizvodima za bebe, subjektivne norme, percipirana financijska situacija, svijest o zdravlju i znanje o ekološkoj hrani značajno utječu na namjeru kupovine ekoloških proizvoda, pri čemu su subjektivne norme, stavovi te svijest o zdravlju najbolji prediktori namjere takve kupovine.
Abstract (english)
At a time when health becomes more and more important, there has been a trend of increase in sales of organic products, and thereby improved living standards despite the crisis. According to the law of organic production an environment friendly product is a product obtained through a system of organic farming, without the use of fertilizers, chemicals or pesticides. Today, consumers are increasingly looking for environment friendly products to preserve health, and not just because of their health, but also the health of their children, community and the environment. The desire of every parent is to keep his child safe and healthy, so more parents are opting for the most natural choice of products for their family. In addition to food and organic cotton, there are many other eco friendly products such as various cosmetics, substitute milk for babies, equipment for interiors, toys etc. Primary study conducted on young parents is showing that consumer attitudes toward organic products for babies, subjective norms, perceived financial situation, awareness of health and knowledge about organic products significantly affect the intention to purchase organic food, where subjective norms, attitudes and awareness of health are best predictors of intent for such purchases.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:664441
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-10-07 09:42:37