At a time when health becomes more and more important, there has been a trend of increase in sales of organic products, and thereby improved living standards despite the crisis. According to the law of organic production an environment friendly product is a product obtained through a system of organic farming, without the use of fertilizers, chemicals or pesticides. Today, consumers are increasingly looking for environment friendly products to preserve health, and not just because of their health, but also the health of their children, community and the environment. The desire of every parent is to keep his child safe and healthy, so more parents are opting for the most natural choice of products for their family. In addition to food and organic cotton, there are many other eco friendly products such as various cosmetics, substitute milk for babies, equipment for interiors, toys etc. Primary study conducted on young parents is showing that consumer attitudes toward organic products for babies, subjective norms, perceived financial situation, awareness of health and knowledge about organic products significantly affect the intention to purchase organic food, where subjective norms, attitudes and awareness of health are best predictors of intent for such purchases.