prikaz prve stranice dokumenta Utjecaj krize na kupnju trgovačkih maraka u kategoriji prehrambenih proizvoda
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master's thesis
Utjecaj krize na kupnju trgovačkih maraka u kategoriji prehrambenih proizvoda
Zagreb: University of Zagreb, Faculty of Economics and Business, 2015. urn:nbn:hr:148:142780
Jendrijev, Jasna
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Jendrijev, J. (2015). Utjecaj krize na kupnju trgovačkih maraka u kategoriji prehrambenih proizvoda (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:142780

Jendrijev, Jasna. "Utjecaj krize na kupnju trgovačkih maraka u kategoriji prehrambenih proizvoda." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:142780

Jendrijev, Jasna. "Utjecaj krize na kupnju trgovačkih maraka u kategoriji prehrambenih proizvoda." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:142780

Jendrijev, J. (2015). 'Utjecaj krize na kupnju trgovačkih maraka u kategoriji prehrambenih proizvoda', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 03 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:142780

Jendrijev J. Utjecaj krize na kupnju trgovačkih maraka u kategoriji prehrambenih proizvoda [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2015 [cited 2024 November 03] Available at: https://urn.nsk.hr/urn:nbn:hr:148:142780

J. Jendrijev, "Utjecaj krize na kupnju trgovačkih maraka u kategoriji prehrambenih proizvoda", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:148:142780

Metadata
TitleUtjecaj krize na kupnju trgovačkih maraka u kategoriji prehrambenih proizvoda
Title (english)Impact of economic crisis on purchase of food private label
AuthorJasna Jendrijev
MentorKristina Petljak (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2015-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
U vrijeme ekonomske krize kada potrošači stavljaju poseban naglasak na cijenu sve više raste prodaja trgovačkih maraka. Potrošači trgovačke marke percipiraju kao jednako kvalitetne ili kvalitetnije u odnosu na marke proizvođača. One im pružaju dodatni izbor prilikom kupnje, dobra su alternativa markama proizvođača i imaju niže cijene. Ovim radom analiziran je utjecaj krize na kupnju trgovačkih maraka prehrambenih proizvoda, a primarno istraživanje je provedeno pomoću anketnog upitnika. Rezultati istraživanja su pokazali da je gospodarska kriza utjecala na smanjenje budžeta kućanstva za kupnju prehrambenih proizvoda, te da su potrošači manje skloni impulzivnoj kupovini prehrambenih proizvoda. Također došlo se do zaključka da potrošači nakon izlaska iz gospodarske krize ne namjeravaju prestati kupovati trgovačke marke, što će zasigurno doprinijeti daljnjem razvoju trgovačkih maraka.
Abstract (english)
In times of economic crisis when consumers are more observe on price, the sales of private label is growing. Consumers perceive private label as the same quality or higher quality than the national brands. They provide them additional choice of purchase, a good alternative to national brands and have lower prices. This paper analyses the impact of the economic crisis on the purchase of food private labels and the primary research was conducted using a questionnaire. The results showed that the economic crisis has affected the reduction of household budgets for the purchase of food products and that consumers are less prone to impulsive buying food products. It also came to the conclusion that consumers after leaving the economic crisis does not intend to stop buying the private label, which will certainly contribute to further development of private labels.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:142780
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-10-10 15:00:55