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master's thesis
Strategija osvajanja novih tržišta za vlastite proizvode
Zagreb: University of Zagreb, Faculty of Economics and Business, 2015. urn:nbn:hr:148:460266
Jelača, Andrea
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Jelača, A. (2015). Strategija osvajanja novih tržišta za vlastite proizvode (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:460266

Jelača, Andrea. "Strategija osvajanja novih tržišta za vlastite proizvode." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:460266

Jelača, Andrea. "Strategija osvajanja novih tržišta za vlastite proizvode." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:460266

Jelača, A. (2015). 'Strategija osvajanja novih tržišta za vlastite proizvode', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 03 January 2025, https://urn.nsk.hr/urn:nbn:hr:148:460266

Jelača A. Strategija osvajanja novih tržišta za vlastite proizvode [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2015 [cited 2025 January 03] Available at: https://urn.nsk.hr/urn:nbn:hr:148:460266

A. Jelača, "Strategija osvajanja novih tržišta za vlastite proizvode", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:148:460266

Metadata
TitleStrategija osvajanja novih tržišta za vlastite proizvode
Title (english)New market entry strategy for own produts
AuthorAndrea Jelača
MentorVinko Belak (mentor)
Committee memberDarko Tipurić (predsjednik povjerenstva)
Committee memberAna Aleksić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2015-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ulazak na nova tržišta to jest internacionalizacija poslovanja postaje sve značajniji faktor za rast poduzeća te njegovu uspješniju obranu od konkurenata. Sve veći broj poduzeća domaćih i stranih, odlučuje se za strategiju ulaska na nova tržišta te stoga je ova tema posebno zanimljiva za analizu. Postoje različiti načini ulaska na nova tržišta te svaki od njih ima određene prednosti i nedostatke, a na poduzeću je da uoči adekvatan način za nastup na novom tržištu. DonatMg je proizvod koji je prisutan na tržištu dugi niz godina ali doživljava svoj uzlet zaokretom u strategiji svojeg poslovanja u kojoj se diferencira od ostalih proizvoda u industriji zbog svojih medicinskih svojstava. Cilj je ovog rada, da se kroz studiju slučaja DonataMg analiziraju prilike i prijetnje s kojima se poduzeće susreće prilikom ulaska na novo tržište te analiza načina ulaska na nova tržišta od najjednostavnijih do složenijih oblika.
Abstract (english)
The new market entry or in other words the internationalization of business is becoming a major aspect of company growth and also a better safeguard from rivals. An increasing number of domestic and foreign companies decide on a new market entry strategy, and therefore this topic is particularly interesting for analysis. There are different ways of entering new markets. Each of them has certain advantages and disadvantages, and it is up to the company to choose a suitable form of new market entry. DonatMg is a product that is present on the market for many years but is experiencing its surge with its turnaround business strategy with which it differentiates from other products in the industry because of its medicinal attributes. The purpose of this paper is to analyze the opportunities and threats which the company faces while entering a new market and to analyze the modes of new market entry from the simplest to the more complex ones.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:460266
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-10 14:42:04