prikaz prve stranice dokumenta Opravljanje odnosima s klijentima u hotelskim lancima na primjenu hotela Baška d.d.
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master's thesis
Opravljanje odnosima s klijentima u hotelskim lancima na primjenu hotela Baška d.d.
Zagreb: University of Zagreb, Faculty of Economics and Business, 2015. urn:nbn:hr:148:424639
Parmać, Zoran
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Parmać, Z. (2015). Opravljanje odnosima s klijentima u hotelskim lancima na primjenu hotela Baška d.d. (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:424639

Parmać, Zoran. "Opravljanje odnosima s klijentima u hotelskim lancima na primjenu hotela Baška d.d.." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:424639

Parmać, Zoran. "Opravljanje odnosima s klijentima u hotelskim lancima na primjenu hotela Baška d.d.." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:424639

Parmać, Z. (2015). 'Opravljanje odnosima s klijentima u hotelskim lancima na primjenu hotela Baška d.d.', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:424639

Parmać Z. Opravljanje odnosima s klijentima u hotelskim lancima na primjenu hotela Baška d.d. [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2015 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:148:424639

Z. Parmać, "Opravljanje odnosima s klijentima u hotelskim lancima na primjenu hotela Baška d.d.", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:148:424639

Metadata
TitleOpravljanje odnosima s klijentima u hotelskim lancima na primjenu hotela Baška d.d.
Title (english)Customer relasionship management in hotel chains on example of hoteli Baška d.d.
AuthorZoran Parmać
MentorMiroslav Mandić (mentor)
Committee memberVatroslav Škare (predsjednik povjerenstva)
Committee memberJosip Mikulić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2015-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Predmet istraživanja u ovom radu je upravljanje odnosima s klijentima hotelskog lanca Hoteli Baška d.d.. U svrhu istraživanja proveden je intervju na namjernom uzorku ispitanika, članova uprave Hotela Baška d.d., a analiza rezultata anketnog upitnika upućuje na prepoznatu važnost dobre komunikacije s klijentima hotela. Također, anketom je zaključeno kako se upravljanje odnosima s klijentima može poboljšati praćenjem trendova, s naglaskom na društvene mreže. No, kroz intervju je također i prepoznat nedostatak strategije razvoja odnosa s klijentima u Hotelima Baška d.d., te se kao smjernica za daljnje uspješno poslovanje preporuča edukacija u području odnosa s klijentima, te veća usmjerenost ka globalnim pristupima klijentima preko društvenih mreža.
Abstract (english)
The object of research in this paper is customer relationship management in Hoteli Baška d.d. chain of hotels. With the purpose of the research there was conducted an interview on a delibarate sample of examinees, board members of Hoteli Baška d.d., and the result analysis of the questionnaire refers to recognized importance of good communication with hotel customers. Also, the survey concluded that customer relationship management can be improved by monitoring the trends, with focus on social networks. But, throughout the interview, there was also recognized a shortage of development of customers relationship strategy at Hoteli Baška d.d., therefore an education in customer relationship management and greater orientation towards global accesses to customers through social networks are recommended.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:424639
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-16 18:28:33