prikaz prve stranice dokumenta Utjecaj dana u tjednu i blagdana na kupovne navike potrošača
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master's thesis
Utjecaj dana u tjednu i blagdana na kupovne navike potrošača
Zagreb: University of Zagreb, Faculty of Economics and Business, 2016. urn:nbn:hr:148:581905
Žlender, Ana
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Žlender, A. (2016). Utjecaj dana u tjednu i blagdana na kupovne navike potrošača (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:581905

Žlender, Ana. "Utjecaj dana u tjednu i blagdana na kupovne navike potrošača." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:581905

Žlender, Ana. "Utjecaj dana u tjednu i blagdana na kupovne navike potrošača." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:581905

Žlender, A. (2016). 'Utjecaj dana u tjednu i blagdana na kupovne navike potrošača', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 03 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:581905

Žlender A. Utjecaj dana u tjednu i blagdana na kupovne navike potrošača [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2016 [cited 2024 November 03] Available at: https://urn.nsk.hr/urn:nbn:hr:148:581905

A. Žlender, "Utjecaj dana u tjednu i blagdana na kupovne navike potrošača", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:148:581905

Metadata
TitleUtjecaj dana u tjednu i blagdana na kupovne navike potrošača
Title (english)Impact of day of the week and holidays on consumer shopping behaviour
AuthorAna Žlender
MentorIvana Štulec (mentor)
Committee memberKristina Petljak (predsjednik povjerenstva)
Committee memberDora Naletina (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2016-07-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Promjenom životnog stila potrošača i sve dužim radnim vremenom, zbog kojeg je vrijeme postalo ograničeni resurs, događaju se promjene u kupovnim navikama potrošača. Prodavači moraju biti spremni na promjene u poslovanju kako bi poticali potrošnju kupaca i što bolje zadovoljili njihove potrebe. Cilj rada je istražiti, koji su ključni čimbenici ponašanja potrošača obzirom na kupovinu u pojedinom danu u tjednu i blagdansku kupovinu. Nadalje, istražit će se koji demografski pokazatelji djeluju na potrošače obzirom na pojedini dan u tjednu, vrijeme trajanja kupovine te kako iznos njihove kupovine ovisi o danu u tjednu i blagdanu kako bi se dobila preciznija slika ponašanja potrošača i njihovih kupovnih navika. Podaci su prikupljeni anketnim upitnikom u Zagrebačkoj županiji. Analizom istraživanja pokazalo se kako dan u tjednu ne utječe na kupovne navike potrošača, nego da vrijeme u danu ima značajnog utjecaja na kupovne navike potrošača. Također, analizom podataka utvrđeno je da demografski pokazatelji imaju utjecaj na ponašanje potrošača obzirom na pojedini dan u tjednu i blagdan.
Abstract (english)
By changing consumer's lifestyle and increasing working hours, for which the time has become a limited resource, some changes in shopping habits of consumers are happening. Sellers must be prepared for business changes in order to encourage consumption of customers and meeting their needs better. The aim is to explore what are the key factors of consumer behavior with regard to the purchase in a particular day of the week and holiday shopping. Furthermore, this paper will explore how demographic indicators act on consumers due to the particular day of the week, the duration of purchase and how the amount of their purchase depends on the day and holiday to obtain a more accurate picture of consumer behaviour and their buying habits. Data were collected by online questionnaire in Zagreb County. The analysis results showed that the day of the week does not affect the buying habits of consumers, but time of day has an impact on consumer purchasing habits. Also, analysis of the data revealed which demographic indicators have an impact on consumer behaviour with regard to the particular day of the week and the holiday.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:581905
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-23 16:59:43