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master's thesis
Dominacija uslužno orijentirane strategije u prodaji asortimana dječje opreme
Zagreb: University of Zagreb, Faculty of Economics and Business, 2016. urn:nbn:hr:148:799071
Rajh, Janja
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

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Rajh, J. (2016). Dominacija uslužno orijentirane strategije u prodaji asortimana dječje opreme (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:799071

Rajh, Janja. "Dominacija uslužno orijentirane strategije u prodaji asortimana dječje opreme." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:799071

Rajh, Janja. "Dominacija uslužno orijentirane strategije u prodaji asortimana dječje opreme." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:799071

Rajh, J. (2016). 'Dominacija uslužno orijentirane strategije u prodaji asortimana dječje opreme', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:799071

Rajh J. Dominacija uslužno orijentirane strategije u prodaji asortimana dječje opreme [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2016 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:148:799071

J. Rajh, "Dominacija uslužno orijentirane strategije u prodaji asortimana dječje opreme", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:148:799071

Metadata
TitleDominacija uslužno orijentirane strategije u prodaji asortimana dječje opreme
Title (english)Domination of service-oriented strategy on sale range baby equipment
AuthorJanja Rajh
MentorSanda Renko (mentor)
Committee memberKristina Petljak (predsjednik povjerenstva)
Committee memberIvana Štulec (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2016-07-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Uslužno orijentirana strategija jedna je od brojnih strategija prodaje kojoj se posvećuje sve više pažnje kako bi poduzeća ostvarila konkurentsku prednost temeljenu na vlastitim zaposlenicima. Potrošač se mora osjećati kao u središtu pozornosti prilikom kupovine, a prodavač mora razraditi potrebnu strategiju kako bi uspio prodati proizvod. Svako pojedino poduzeće ima svoju strategiju kako pozicionirati svoj proizvod na tržište te kako ga na najbolji način prodati. Sama strategija ovisi o tipu proizvoda ili usluge koja se želi prodati. Kada je riječ o prodavaonicama dječje opreme jedna od strategija je uslužno orijentirana strategija kod koje je kupac i pristup prema samom kupcu na prvom mjestu. Primjer na kojem se temelji diplomski rad vezan je uz područje asortimana dječje opreme, a odnosi se na primjenu uslužne strategije, utjecaj iste na ponašanje potrošača i praćenje zadovoljstva potrošača samom uslugom u prodavaonici dječje opreme. Provedenim istraživanjem dobiveni su rezultati koji ukazuju da primjena uslužne strategije u prodavaonicama dječje opreme utječe pozitivno na ponašanje i zadovoljstvo potrošača.
Abstract (english)
The service-oriented strategy is one of many sales strategies to which more and more attention has been paid so that companies could realise a competitive advantage based on their own employees. The consumer must feel as if they are in the centre of attention while shopping, and the seller must elaborate the necessary strategy to sell the product. Each individual company has its own strategy for positioning its product in the market and selling it in the best possible way. The strategy itself depends on the type of product or services for sale. When it comes to children equipment shops, one of the strategies is the service-oriented strategy, in which the buyer and the approach to the buyer come first. The example on which the paper is based is connected to the area of children equipment assortment, and it regards the application of the service strategy, its impact on customer behaviour and monitoring customer satisfaction with the service itself in a children equipment shop.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:799071
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-23 18:25:17