prikaz prve stranice dokumenta Analiza utjecaja prodaje i promocije putem društvene mreže Instagram na porast Internet trgovine
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master's thesis
Analiza utjecaja prodaje i promocije putem društvene mreže Instagram na porast Internet trgovine
Zagreb: University of Zagreb, Faculty of Economics and Business, 2019. urn:nbn:hr:148:654164
Kovačević, Ana
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Kovačević, A. (2019). Analiza utjecaja prodaje i promocije putem društvene mreže Instagram na porast Internet trgovine (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:654164

Kovačević, Ana. "Analiza utjecaja prodaje i promocije putem društvene mreže Instagram na porast Internet trgovine." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:654164

Kovačević, Ana. "Analiza utjecaja prodaje i promocije putem društvene mreže Instagram na porast Internet trgovine." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:654164

Kovačević, A. (2019). 'Analiza utjecaja prodaje i promocije putem društvene mreže Instagram na porast Internet trgovine', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:654164

Kovačević A. Analiza utjecaja prodaje i promocije putem društvene mreže Instagram na porast Internet trgovine [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2019 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:148:654164

A. Kovačević, "Analiza utjecaja prodaje i promocije putem društvene mreže Instagram na porast Internet trgovine", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:148:654164

Metadata
TitleAnaliza utjecaja prodaje i promocije putem društvene mreže Instagram na porast Internet trgovine
Title (english)Analysis of the influence sales and promotion by social network Instagram on increase of Internet retailing
AuthorAna Kovačević
MentorKristina Petljak (mentor)
Committee memberSanda Renko (predsjednik povjerenstva)
Committee memberIvana Štulec (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2019-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Predmet ovog diplomskog rada je analizirati sve veću promociju i prodaju putem društvenih mreža koje su u današnjici sve više zastupljene. Danas 40% svjetske populacije ima pristup internetu koji svake godine sve više raste, pruža sve veći obujam informacija, online znanja, zabave, ali i socijalnog umrežavanja. Današnji kupci naviknuti su da putem interneta vrlo brzo pronađu informacije koje ih u tom trenutku zanimaju. U ovom radu analizirat će se kako modni blogeri uspijevaju putem društvenih mreža, koje predstavljaju alat za probijanje u svijet poznatih, kako oglašavaju određene proizvode i usluge te kako putem društvenih mreža zarađuju. Cilj ovog rada donijeti je zaključak kako i na koji način društvene mreže, sponzorstva i oglašavanja na istima pridonose razvijanju same trgovine. Provedeno je istraživanje putem online anketnog upitnika na uzorku modnih blogera koje posluju putem društvene mreže Instagram.
Abstract (english)
The subject of this thesis is to analyze the increasing promotion and sales through social networks that are increasingly prevalent in today's world. Today, 40% of the world's population has internet access. The Internet is growing every year, providing an increasing amount of information, online knowledge, entertainment, but also social networking. Today's customers are accustomed to finding the information that they are interested in at the moment through the Internet. This work will analyze how fashion bloggers thrive through social networks which are a tool for breaking into the world of celebrities, how they advertise and how they make money through social networks. The aim of this work is to conclude how and how social networks, sponsorships and advertising on them contribute to the development of the store itself. The survey was conducted through an online survey on a sample of fashion bloggers who operate through the Instagram social network.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:654164
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-09-18 19:21:47