prikaz prve stranice dokumenta Influence of social media on purchasing behavior of young adults
Access restricted to students and staff of home institution
master's thesis
Influence of social media on purchasing behavior of young adults
Zagreb: University of Zagreb, Faculty of Economics and Business, 2019. urn:nbn:hr:148:694854
Knežević, Karlo
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Knežević, K. (2019). Influence of social media on purchasing behavior of young adults (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:694854

Knežević, Karlo. "Influence of social media on purchasing behavior of young adults." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:694854

Knežević, Karlo. "Influence of social media on purchasing behavior of young adults." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:694854

Knežević, K. (2019). 'Influence of social media on purchasing behavior of young adults', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 25 June 2024, https://urn.nsk.hr/urn:nbn:hr:148:694854

Knežević K. Influence of social media on purchasing behavior of young adults [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2019 [cited 2024 June 25] Available at: https://urn.nsk.hr/urn:nbn:hr:148:694854

K. Knežević, "Influence of social media on purchasing behavior of young adults", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:148:694854

Metadata
TitleInfluence of social media on purchasing behavior of young adults
AuthorKarlo Knežević
MentorNikola Vlahović (mentor)
MBZ: 257505
Committee memberIvan Strugar (predsjednik povjerenstva)
Committee memberMario Spremić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2019-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Purpose of this paper is to investigate the effectiveness of social network marketing from the consumer’s perspective. With the increased interactions of young people with online environments and social media, it is important to understand how young people’s consumption patterns and behavior may be affected. This paper main goal is to examine the influence of popular social media marketing on purchasing behavior of young adults (ages 18-35) and the current state of social media as a marketing platform for products to reach consumers. The goal of this paper is to find out how much influence social media marketing have over purchasing decision of young adults. Additional goals of this paper will be to also analyze the amount of usage social media among young adults and influence of famous people using social media on their purchasing behavior. Third additional goal of this paper is also to analyze how often and for which other purposes do young adults use social media. The methodology that this paper will use as the basis for its research is the results of a survey that will be conducted among young adults.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:148:694854
Study programmeTitle: Business economics-managerial informatics; specializations in: Managerial informatics
Course: Managerial informatics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomnije (magistar/magistra ekonomnije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-09-23 10:42:40