prikaz prve stranice dokumenta STRATEGIJE MARKETINGA
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undergraduate thesis
STRATEGIJE MARKETINGA
Zagreb: University of Zagreb, Faculty of Economics and Business, 2019. urn:nbn:hr:148:756038
Milinković, Zdravko
University of Zagreb
Faculty of Economics and Business
Department of Tourism

Institutional repository: REPEFZG

Cite this document

Milinković, Z. (2019). STRATEGIJE MARKETINGA (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:756038

Milinković, Zdravko. "STRATEGIJE MARKETINGA." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:756038

Milinković, Zdravko. "STRATEGIJE MARKETINGA." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:756038

Milinković, Z. (2019). 'STRATEGIJE MARKETINGA', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 06 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:756038

Milinković Z. STRATEGIJE MARKETINGA [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2019 [cited 2024 November 06] Available at: https://urn.nsk.hr/urn:nbn:hr:148:756038

Z. Milinković, "STRATEGIJE MARKETINGA", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:148:756038

Metadata
TitleSTRATEGIJE MARKETINGA
Title (english)MARKETING STRATEGIES
AuthorZdravko Milinković
MentorMirko Palić (mentor)
MBZ: 258071
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Tourism)
Zagreb
Defense date and country2019-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Svrha ovoga rada jest predstaviti i objasniti najznačajnije marketinške strategije. Strategije koje imaju veliku važnost za razvoj svakog poduzeća ili organizacije. Za početak ćemo definirati pojam marketinga i strategija, vidjeti u kakvom su odnosu, a potom navesti različite marketinške strategije. Osim definiranja strategija rad će se baviti njihovim ključnim karakteristikama, ali i nedostacima i prednostima svake od njih. Također, u radu ćemo se osvrnuti i na primjenu strategija marketinga kod profitnih i neprofitnih organizacija. Te pružiti uvid u njihove sličnosti i razlike.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:148:756038
Study programmeTitle: Business economy; specializations in: Trade business, Tourism business, Accounting and financial business
Course: Tourism business
Study programme type: professional
Study level: undergraduate
Academic / professional title: Stručni prvostupnik (Stručni prvostupnik)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-09-23 12:59:11