prikaz prve stranice dokumenta Uloga obrazovno-zabavnih sadržaja u oblikovanju i promociji usluga muzeja
Access restricted to students and staff of home institution
master's thesis
Uloga obrazovno-zabavnih sadržaja u oblikovanju i promociji usluga muzeja
Zagreb: University of Zagreb, Faculty of Economics and Business, 2019. urn:nbn:hr:148:882667
Balaban, Ana
University of Zagreb
Faculty of Economics and Business
Department of Marketing

Institutional repository: REPEFZG

Cite this document

Balaban, A. (2019). Uloga obrazovno-zabavnih sadržaja u oblikovanju i promociji usluga muzeja (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:882667

Balaban, Ana. "Uloga obrazovno-zabavnih sadržaja u oblikovanju i promociji usluga muzeja." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:882667

Balaban, Ana. "Uloga obrazovno-zabavnih sadržaja u oblikovanju i promociji usluga muzeja." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:882667

Balaban, A. (2019). 'Uloga obrazovno-zabavnih sadržaja u oblikovanju i promociji usluga muzeja', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:882667

Balaban A. Uloga obrazovno-zabavnih sadržaja u oblikovanju i promociji usluga muzeja [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2019 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:148:882667

A. Balaban, "Uloga obrazovno-zabavnih sadržaja u oblikovanju i promociji usluga muzeja", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:148:882667

Metadata
TitleUloga obrazovno-zabavnih sadržaja u oblikovanju i promociji usluga muzeja
Title (english)The role of edutainment in creating and promoting museumsꞌ services
AuthorAna Balaban
MentorTanja Komarac (mentor)
Committee memberSandra Horvat (predsjednik povjerenstva)
Committee memberSunčana Piri Rajh (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Marketing)
Zagreb
Defense date and country2019-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U svijetu, ali i u Hrvatskoj postoji trend spajanja obrazovanja i zabave u različitim područjima, a posebice u području kulture i umjetnosti. Posebno su to iskoristili muzeji kako bi obogatili svoju ponudu i iskustvo posjetitelja. Muzeji obrazovno-zabavne sadržaje mogu koristiti kako bi obogatili stalni postav ili prilikom predstavljanja izložbe. Muzeji putem takvih sadržaja žele zainteresirati određene skupine korisnika za kulturu i umjetnost te ih potaknuti na učenje o sadržajima koje muzej nudi na zabavan način. Cilj diplomskog rada je objasniti ulogu obrazovno-zabavnih sadržaja u oblikovanju ponude i promociji usluga, dok je cilj istraživačkog dijela rada prikazati ulogu obrazovno-zabavnih sadržaja u promociji usluga Hrvatskog prirodoslovnog muzeja putem analize slučaja. Rezultati istraživanja su pokazali koje obrazovne, zabavne i interaktivne obrazovno-zabavne sadržaje muzej nudi svojim posjetiteljima te koju ulogu obrazovno-zabavni sadržaji imaju u oblikovanju i promociji usluga muzeja.
Abstract (english)
Merging education and entertainment in different fields, especially in the field of culture and art is widespread in the world, as well as in Croatia. Museums have used this fact to enrich their offer and visitor experience. Edutainment can be used by museums to enrich their permanent exhibitions or when presenting a current exhibition. Through such content, museums want to interest specific groups in the arts and culture and encourage them to learn about the content that the museum offers in a fun way. The aim of this paper is to explain the role of edutainment in the creation of offer and promotion of services, while the aim of the research part is to present the role of edutainment in promoting the services of the Croatian Natural History Museum through case study. Results of this research showed which educational, entertaining and interactive edutainment contents the museum offers to its visitors, and what is the role of edutainment in the creation and promotion of museum services.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:882667
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-09-26 10:20:27