prikaz prve stranice dokumenta Utjecaj novih modela marketinga društvenih mreža na poduzetničke pothvate
Access restricted to students and staff of home institution
master's thesis
Utjecaj novih modela marketinga društvenih mreža na poduzetničke pothvate
Zagreb: University of Zagreb, Faculty of Economics and Business, 2020. urn:nbn:hr:148:884409
Jurković, Adriana
University of Zagreb
Faculty of Economics and Business
Department of Managerial Economics

Institutional repository: REPEFZG

Cite this document

Jurković, A. (2020). Utjecaj novih modela marketinga društvenih mreža na poduzetničke pothvate (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:884409

Jurković, Adriana. "Utjecaj novih modela marketinga društvenih mreža na poduzetničke pothvate." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:884409

Jurković, Adriana. "Utjecaj novih modela marketinga društvenih mreža na poduzetničke pothvate." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:884409

Jurković, A. (2020). 'Utjecaj novih modela marketinga društvenih mreža na poduzetničke pothvate', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 26 June 2024, https://urn.nsk.hr/urn:nbn:hr:148:884409

Jurković A. Utjecaj novih modela marketinga društvenih mreža na poduzetničke pothvate [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2024 June 26] Available at: https://urn.nsk.hr/urn:nbn:hr:148:884409

A. Jurković, "Utjecaj novih modela marketinga društvenih mreža na poduzetničke pothvate", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:884409

Metadata
TitleUtjecaj novih modela marketinga društvenih mreža na poduzetničke pothvate
Title (english)New social networks marketing model influence on entreprenurial ventures
AuthorAdriana Jurković
MentorIvan Strugar (mentor)
Committee memberMladen Turuk (član povjerenstva)
Committee memberJovana Zoroja (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Managerial Economics)
Zagreb
Defense date and country2020-01-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Marketing influencera je kao predstavnik novog modela marketinga društvenih mreža u nekoliko godina postao jedan od važnijih alata digitalnog marketinga kojima se služe mala i srednja poduzeća u svijetu pa tako i u Hrvatskoj. Cilj ovog rada je analizirati utjecaj marketinga influencera na korisnike te proučiti primjere poduzeća koja su koristila marketing influencera. Na početku rada su proučene vrste marketinga koje koriste mala i srednja poduzeća, zatim je analizirano njihovo poslovanje s tehnološkog aspekta te su detaljno opisani marketing influencera i marketing društvenih mreža. Nakon teorijskog dijela uslijedili su rezultati provedenog empirijskog istraživanja o utjecaju marketinga influencera na kupnju korisnika te su na temelju dobivenih rezultata doneseni zaključci.
Abstract (english)
Influencer marketing, as representative of the new social media marketing model, has become in the last few years one of most important digital marketing tools used by small and medium sized companies in the world, as well as in Croatia. The aim of this thesis is to analyse the influence of marketing influencers on users and to study examples of companies that used marketing influencers. At the beginning of the paper, the types of marketing used by small and medium enterprises were analysed, then their business was analysed from a technological aspect and detailed influencer marketing and marketing of social networks were described in detail. After the theoretical part, the results of the empirical research of influencing customers purchases by using influencer marketing were followed and based on them conclusions were made.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:884409
Study programmeTitle: Economics of Entrepreneurship
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-01-22 12:55:19