prikaz prve stranice dokumenta Strategija i upravljanje maloprodajnim lancem na tržištu naftnih derivata
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professional thesis
Strategija i upravljanje maloprodajnim lancem na tržištu naftnih derivata
Zagreb: University of Zagreb, Faculty of Economics and Business, 2016. urn:nbn:hr:148:084554
Ažić, Alen
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Ažić, A. (2016). Strategija i upravljanje maloprodajnim lancem na tržištu naftnih derivata (Professional thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:084554

Ažić, Alen. "Strategija i upravljanje maloprodajnim lancem na tržištu naftnih derivata." Professional thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:084554

Ažić, Alen. "Strategija i upravljanje maloprodajnim lancem na tržištu naftnih derivata." Professional thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:084554

Ažić, A. (2016). 'Strategija i upravljanje maloprodajnim lancem na tržištu naftnih derivata', Professional thesis, University of Zagreb, Faculty of Economics and Business, accessed 03 January 2025, https://urn.nsk.hr/urn:nbn:hr:148:084554

Ažić A. Strategija i upravljanje maloprodajnim lancem na tržištu naftnih derivata [Professional thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2016 [cited 2025 January 03] Available at: https://urn.nsk.hr/urn:nbn:hr:148:084554

A. Ažić, "Strategija i upravljanje maloprodajnim lancem na tržištu naftnih derivata", Professional thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:148:084554

Metadata
TitleStrategija i upravljanje maloprodajnim lancem na tržištu naftnih derivata
AuthorAlen Ažić
MentorDarko Tipurić (mentor)
Committee memberMislav Ante Omazić (predsjednik povjerenstva)
Committee memberDarko Tipurić (član povjerenstva)
Committee memberSanda Renko (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2016, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U skladu s vremenom i poslovnim okruženjem u kojem živimo i radimo, a posebice u naftnom maloprodajnom poslovanju, cilj ovoga rada bio je prepoznati sadašnje stanje na maloprodajnom tržištu naftnih derivata kako u Republici Hrvatskoj tako i u okruženju te predvidjeti kako i u kojem smjeru će se navedena tržišta u budućnosti razvijati. Kako bi se dobila kompletna, stvarna i šira slika stanja naftnog maloprodajnog tržišta te kompanija koje na njima posluju kroz rad su analizirani i postojeći trendovi u naftnoj industriji na globalnoj razini. Budući da smo svjedoci da današnje maloprodajno tržište karakteriziraju česte i stalne promjene posebice u zahtjevima potrošača te da je danas prisutna sve veća konkurentnost, postaje jasno da su zahtjevi koji se stavljaju pred naftne kompanije sve veći. Na temelju navedenih promjena, kroz rad je na primjeru naftnih kompanija u Republici Hrvatskoj, a posebice na primjeru najveće naftne kompanije INA-e analizirano maloprodajno tržište naftnih derivata, trendovi koji na tržištu vladaju posebice glede različitih strategija upravljanja maloprodajnim lancima.
Abstract (english)
Taking into account the age and the business environment in which we live and work, the goal of this study was to identify the current state of the petroleum products retail market in the Republic of Croatia, as well as in the region, and to predict how and in what direction the markets will develop in the future. In order to get a complete, realistic and broad picture of the petroleum retail market and companies doing business in the field, the study analyzes current global trends in the oil industry as well. We are witnessing a dynamic retail market with constant changes in consumer demand, as well as an increased competitiveness, and it is becoming clear that the requirements oil companies face are growing. Based on these changes and using oil companies in the Republic of Croatia, and especially the largest oil company, INA, as examples, the study analyses the petroleum products retail market and prevailing market trends with a focus on different retail chain management strategies.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:084554
Study programmeTitle: Business Administration- MBA
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/specijalistica poslovnog upravljanja-MBA (sveučilišni/a specijalist/specijalistica poslovnog upravljanja-MBA)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-07-05 07:45:55